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Article

Unconscious Bias Training That Works

By: Francesca Gino and Katherine Coffman

To become more diverse, equitable, and inclusive, many companies have turned to unconscious bias (UB) training. By raising awareness of the mental shortcuts that lead to snap judgments—often based on race and gender—about people’s talents or character, it strives to... View Details

Keywords: Implicit Bias; Social Integration; Empathy; Prejudice and Bias; Employees; Training; Attitudes; Behavior; Organizational Change and Adaptation

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Research Summary

Learning Agility

This research in both field and experimental settings is targeted at examining whether and how employees in the 'midst of learning' are aware of the optimal learning behavior as well as determining if this awareness does indeed increase learning agility. Further,... View Details

19 Nov 2012
Research & Ideas

LEED-ing by Example

Unit at Harvard Business School. "For example, procurement policies could serve a demonstration role that would stimulate private demand by making people more aware of green buildings. They might also cover the start-up costs of... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

2021
Book

Power, for All: How It Really Works and Why It's Everyone's Business

By: Julie Battilana and Tiziana Casciaro

We want to change how people see power: not just as a blunt tool reserved for the privileged few, or as a dirty business that one should stay away from, but as energy for everyone to harness to make our life, work, and society better. We hope that our democratizing... View Details

Keywords: Power Relationships; Power and Influence; Change; Society

May 2014 (Revised November 2014)
Case

Houston We Have A Problem: NASA and Open Innovation (A)

By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman

Jeff Davis, director of Space Life Sciences Directorate (SLSD) at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on... View Details

27 Jul 2015
Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

leg up hurts not-so-fortunate colleagues. Or the uneasy realization that their status boost could disappear as quickly as it appeared. In short, receiving an unexpected bump in prestige doesn't always feel good. Companies need to be aware... View Details

Keywords: by Roberta Holland

Article

Reimagining the Balanced Scorecard for the ESG Era

By: Robert S. Kaplan and David McMillan

Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations

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July 1987 (Revised October 2009)
Background Note

A Method For Valuing High-Risk, Long-Term Investments: The "Venture Capital Method"

By: William A. Sahlman and Daniel R Scherlis

Describes a method for valuing high-risk, long-term investments such as those confronting venture capitalists. The method entails forecasting a future value (e.g., five years from the present) and discounting that terminal value back to the present by applying a high... View Details

Keywords: Forecasting and Prediction; Entrepreneurship; Venture Capital; Investment; Risk Management; Valuation

March 1998
Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy

Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details

Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration

October 2023
Case

Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes

By: John J-H Kim, Derek C. M. van Bever, Michael Norris and Max Hancock

Jack Lynch, CEO of Houghton Mifflin Harcourt (HMH) since 2017, was leading the company’s transformation from a legacy textbook publisher to a digital-first student outcomes provider, which earned subscription revenue from digital products and curriculum. In 2023, HMH... View Details

Keywords: Edtech; Textbook; Publishing; Leading Change; Change Management; Transformation; Digital Transformation; Expansion; Business Strategy; Publishing Industry; Education Industry; United States

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

September 2004 (Revised April 2005)
Background Note

Note on Individual and Corporate Liability

By: Lynn S. Paine

Answers some of the most common questions managers ask about potential corporate and individual liability for corporate misconduct under U.S. law. Describes a few general principles of liability that managers should be aware of. A rewritten version of an earlier note. View Details

Keywords: Corporate Accountability; Legal Liability

March 2001
Case

FIRST: For Inspiration and Recognition of Science and Technology

By: William A. Sahlman

Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details

Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology

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Research Summary

Complement Distribution on Platforms: Browser Wars from an Industry Perspective

Empirical analysis of diffusion of new technolgoies, such as the browser, accounting for quality and distribution channels. Joint work with Tim Bresnahan. Exploits discrepancies in survey data to examine the role of information and awareness in consumer choice for... View Details

October 2005 (Revised October 2006)
Case

Infosys (A): Strategic Human Resource Management

By: Thomas J. DeLong, Jaya Tandon and Ganesh Rengaswamy

Hema Ravichandar, head of human resources, was given a new and aggressive milestone to reach: ensure Infosys is on the Top 10 lists of both Best Performing Companies and Best Employers by 2007. No large organization had ever been able to achieve this distinction... View Details

Keywords: Business Growth and Maturation; Transition; Cost; Human Resources; Employee Relationship Management; Problems and Challenges; Competitive Strategy; Information Technology Industry

Article

The Upside to Large Competitors

By: Neeru Paharia, Anat Keinan and Jill Avery

Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details

Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States

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October 2017 (Revised April 2019)
Case

Data Breach at Equifax

By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg

The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides... View Details

Keywords: Safety; Information Management; Cybersecurity; Technology Industry; United States

20 Apr 2011
Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

to discuss some of the ideas behind the book. A book excerpt follows. Sean Silverthorne: Why did you write this book, and who should read it? Max Bazerman: Research over the last two decades has documented that good people do bad things without being View Details

Keywords: by Sean Silverthorne

October 2021 (Revised December 2021)
Case

PhonePe: Democratizing Payments in India

By: Michael Chu and Rachna Tahilyani

The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details

Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India

August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details

Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia

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