Publications

July 2013
Supplement

Jackson Automotive Systems, Spreadsheet for Instructors (Brief Case)

By: William E. Fruhan and Wei Wang

June 1991 (Revised April 1995)
Teaching Note

General Motors' Automotive Components Group (A), Teaching Note

By: David J. Collis

April 1990 (Revised April 1993)
Case

Bridgeton Industries: Automotive Component & Fabrication Plant

Bridgeton Industries was experiencing reduced sales. To become more competitive it introduced a classification procedure for products based upon their productivity and other factors. Products were classified into three groups: world class, potentially world class, and... View Details

Keywords: Job Cuts and Outsourcing; Competition; Cost Management; Manufacturing Industry; Auto Industry

October 2019
Teaching Note

Designing Executive Compensation at Kongsberg Automotive (A) and (B)

By: Suraj Srinivasan and Jonah Goldberg

Teaching Note for HBS Nos. 119-009 and 119-010. View Details

June 2005 (Revised May 2006)
Case

Covisint (B): Building an Automotive Supply Chain Exchange

By: Lynda M. Applegate and Elizabeth Collins

Supplements the (A) case. View Details

Keywords: Auto Industry

December 2018 (Revised March 2019)
Case

Nissan and the Automotive Industry in Post-Brexit Europe

By: Juan Alcacer, Jessica A. Gover and Kerry Herman

July 2013
Supplement

Jackson Automotive Systems, Spreadsheet for Students (Brief Case)

By: William E. Fruhan and Wei Wang

March 2013
Supplement

Renesas Electronics and the Automotive Microcontroller Supply Chain

By: Willy C. Shih and Margaret Pierson

March 2013
Teaching Note

Renesas Electronics and the Automotive Microcontroller Supply Chain (A) (TN)

By: Willy Shih and Margaret Pierson

March 2018 (Revised January 2019)
Case

The TARP Bailouts: Saving the Banking and Automotive Industries

By: Kristin Mugford

Comparison of the U.S. Government response, using the $700 billion TARP fund, to downturns in the banking and auto industries during the global financial crisis. View Details

Keywords: Bailout; Financial Crisis; Borrowing and Debt; Banks and Banking; Government and Politics; Debt Securities; Government Legislation; Public Opinion; Auto Industry; Banking Industry; United States

Article

Simulation, Learning and R&D Performance: Evidence from Automotive Development

By: S. Thomke

Keywords: Learning; Research and Development; Performance

Find at Harvard

October 2019
Supplement

Designing Executive Compensation at Kongsberg Automotive Teaching Note Supplement

By: Suraj Srinivasan

January 1990 (Revised January 1990)
Teaching Note

Corning Glass Works: Erwin Automotive Plant, Note on Ethical Issues, Teaching Note

By: Roy D. Shapiro

November 2022
Supplement

Why haven't other automotive suppliers taken the same step at this time

By: Ramon Casadesus-Masanell

August 2024
Case

Oculii

By: Andy Wu and Lucas Defilippo

It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details

Keywords: Automotive; Supply Chain; Autonomous Vehicles; Wireless Communications

May 2018
Supplement

Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation

By: Willy C. Shih

This is an updated video of the Toyota Motor Manufacturing Kentucky (TMMK) assembly facility in Georgetown, KY. It is meant to be paired with the 693-019 Toyota Motor Manufacturing U.S.A. case, but with higher quality video. The vidoe shows a line tour of Assembly Two... View Details

Keywords: Manufacturing; Manufacturing Strategy; Lean Management; Toyota Production System; Just-in-time; Lean Production; Automotive Industry; Automobile Manufacturing; Automotive; Automotive Supply Chain; Production; Operations; Logistics; Auto Industry; United States

March 2019 (Revised July 2021)
Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock

On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details

September 2021 (Revised March 2024)
Case

Tesla in 2023: 'Electrified' Competition

By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman

Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details

Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry

January 2021 (Revised October 2024)
Case

Aptiv PLC Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had... View Details