Publications

March 2023 (Revised May 2023)
Supplement

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)

By: Linda A. Hill and Lydia Begag

In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details

Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta

June 2003
Case

IBM and Linux (A)

By: Carliss Y. Baldwin, Siobhan O'Mahony and James Quinn

In the fall of 1998, Dan Frye, member of IBM's emerging technologies and business team, is trying to decide whether to forge a strategic alliance with the Linux Development Community (LDC). Just two years earlier, IBM had its first exposure to an "open source" software... View Details

Keywords: Mergers and Acquisitions; Open Source Distribution; Problems and Challenges; Alliances; Cooperation; Computer Industry; Information Technology Industry

September 2019 (Revised October 2019)
Case

Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill and Eric Mankin

In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television... View Details

September 2019 (Revised October 2019)
Case

Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill, Eric Mankin and Emily Tedards

After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details

November 2010 (Revised January 2011)
Case

Computerized Provider Order Entry at Emory Healthcare

By: Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan and David LaBorde

The Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardization of care,... View Details

Keywords: Health Care and Treatment; Information Management; Management Systems; Standards; Service Delivery; Business Processes; Organizational Change and Adaptation; Projects; Information Technology; Applications and Software; Health Industry

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

Delta will decide two years from now, ‘That was an initiative and now we’re done.’ They understand that it will take substantial investment in time and resources.” Atlanta is more than 50 percent Black Delta started as a Louisiana... View Details

Keywords: by Lane Lambert; Air Transportation

September 2020 (Revised September 2021)
Case

Student Success at Georgia State University (A)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African... View Details

02 Jun 2021
Research & Ideas

A Rare Find in Health Care: A Simple Solution to Racial Inequity

Atlanta have disappeared,” Chandra says. “What’s left are these ZIP-code-level disparities within Boston and Atlanta. A ZIP code is a relatively small geographic area—so why are Black and white patients who live in the same ZIP code, who... View Details

Keywords: by Michael Blanding; Health

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

Stadium (with 85,600 seats) was reconfigured into Turner Field, capacity 50,000, over a period of seven months and a cost of $200 million. The retrofit worked well for 20 years, when the site served as home to the Atlanta Braves baseball... View Details

Keywords: by Julia Hanna; Sports

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

campaign. This year, interestingly, Coca-Cola didn't advertise, and the Super Bowl was held in Atlanta on their home turf. That created a lot of attention, as well. It was interesting because it allowed Pepsi, who did do an ad on the... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

July 2022 (Revised September 2022)
Case

Birla Carbon Egypt: Building Soft Power in a Foreign Country

By: Jeremy Friedman and Malini Sen

Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

physical facilities were prepared for. So the team decided to reconfigure the twenty Atlanta branches into three alternative models: Five branches were redesigned as "express centers," efficient, modernistic buildings where... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

29 Apr 2014
First Look

First Look: April 29

http://hbr.org/product/rough-justice-stuart-eizenstat-and-holocaust-era-asset-restitution-b/an/914026-PDF-ENG Harvard Business School Case 114-001 Atlanta Schools: Measures to Improve Performance The widespread cheating scandal that... View Details

Keywords: Sean Silverthorne

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

however, listings were sparse by comparison. "It's important to note that not all cities are affected by Airbnb," Farronato says. "In Atlanta or Houston, there are enough hotel rooms to satisfy the demand, so peer hosts... View Details

Keywords: by Dina Gerdeman; Travel

August 2016 (Revised February 2017)
Case

Songy 2011: Restructuring to Survive (or, Surviving to Restructure?)

By: Charles F. Wu

In 2011, Songy Partners, an Atlanta-based real estate developer, was facing three distressed investments within their portfolio each with distinct sets of challenges. Having weathered a myriad of issues during the global financial crisis that included operational... View Details

Keywords: Real Estate; Distressed Debt; Global Financial Crisis; Foreclosure; Partnership; Partners and Partnerships; Valuation; Global Range; Insolvency and Bankruptcy; Property; Financial Crisis; Real Estate Industry; Atlanta

June 1996 (Revised January 1999)
Case

XcelleNet, Inc. (A)

By: Stephen P. Bradley, Richard L. Nolan and James Leonard

XcelleNet, a $35 million system software company based in Atlanta, was founded in 1986 to address the computing needs of a class of remote and mobile users and data that were rarely connected to a network. Though the clear first mover and leader in the remote... View Details

Keywords: Technological Innovation; Opportunities; Competitive Strategy; Competitive Advantage; Technology Networks; Computer Industry; Atlanta

04 Sep 2001
Lessons from the Classroom

Getting Back on Course

feedback. Based on the success of the beta test program, she expects the program to run again. "Next time," she said, "it will not be in Boston but rather in alumnae hot spots such as New York and possibly San Francisco, Chicago, or Los Angeles.... View Details

Keywords: by Martha Lagace

February 2021 (Revised October 2021)
Case

Collab Capital

By: Natalia Rigol, Jeffrey J. Bussgang and Mitchell Weiss

Founded in 2020 by Jewel Burks Solomon and her partners, Barry Givens and Justin Dawkins, Collab Capital was a new investment firm built on two pillars: first, it would identify and support ventures founded by Black entrepreneurs, a group underrepresented in... View Details

Keywords: Black Entrepreneurs; Entrepreneurship; Venture Capital; Race; Business Startups; Financial Services Industry; Atlanta