Publications

Publications

Filter Results: (37) Arrow Down

Show Results For

← Page 2 of 37 Results
  • July 1981 (Revised October 1992)
  • Case

Chipman-Union, Inc.: Odor-Eaters Socks

By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details
Keywords: Distribution Channels; Product Marketing; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry
Related
  • September 2023
  • Supplement

Accelerating with Caution: Forecasting and Managing birddogs’ Growth (B)

By: Mark Egan
As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
Keywords: Working Capital; Forecasting and Prediction; Expansion; Production; Apparel and Accessories Industry
Related
  • September 2023 (Revised February 2024)
  • Case

Accelerating with Caution: Forecasting and Managing birddogs' Growth

By: Mark Egan
As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry
Related
  • December 2010
  • Case

Leadership, Culture, and Transition at lululemon

By: Michael Tushman, Ruth Page and Tom Ryder
The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail... View Details
Keywords: Leading Change; Organizational Culture; Organizational Change and Adaptation; Change Management; Transition; Growth Management; Management Teams; Organizational Structure; Governing and Advisory Boards; Apparel and Accessories Industry; Apparel and Accessories Industry; Vancouver; United States
Related
  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

athletic apparel into accessories and then beauty. Making small, connected steps along the way has allowed me to grow and evolve my career in both intentional and often just serendipitous ways.” With each... View Details
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

strategy in consumer brands, then moving from a corporate strategy role into a GM role, and athletic apparel into accessories and then beauty. Making small, connected steps along the way has allowed me to... View Details

    Paul Fireman

    By successfully tapping the market for women’s “fashionable” athletic shoes during the nation’s aerobics craze, Fireman took Reebok from $13 million in sales in 1983 to $1.4 billion in sales just five years later. In 1986, Reebok overtook... View Details
    Keywords: Fabric & Apparel
    • Profile

    Margo Cramer

    intellectually fulfilling, "it wasn't a degree that took me in any specific direction." Immediately after graduation, Margo worked as a merchandising team and sales account manager at Commando, a women's luxury apparel brand.... View Details
    Keywords: Nonprofit/Government/Education; Retail/Hospitality
    • 24 Apr 2006
    • Research & Ideas

    Managing Alignment as a Process

    men's outdoor shoes and clothing had become saturated. A comprehensive strategy review revealed that the Sport-Man brand could be extended to other apparel lines. Furthermore, its retail footprint in major malls throughout the United... View Details
    Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
    • 01 Jun 2014
    • News

    Faculty Q&A: The Cup Runneth Over

    fans were forced by FIFA to remove their pants before entering the stadium. As a result, hundreds of fans watched the game in their underwear. Needless to say, the Dutch brewery reaped a marketing bonanza. For the big athletic equipment... View Details
    Keywords: Garry Emmons
    • 14 May 2013
    • First Look

    First Look: May 14

    Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United... View Details
    Keywords: Sean Silverthorne
    • 01 Feb 1998
    • News

    Running Up the Score

    and suddenly, there's no doubt it's the 1990s: "Mr. Davis, how much money do you make? What kind of car do you drive? How many houses do you own?" It's a fact of life these days that when kids, or fans of any age, look upon a professional View Details
    Keywords: Garry Emmons
    • 01 Dec 2017
    • News

    Yoga Inc.

    an estimated 36.7 million US practitioners purchasing classes, gear, and accessories—an increase of 80 percent in four years. It has also spawned a number of lucrative business models: Vancouver-based apparel company Lululemon Athletica... View Details
    Keywords: Deborah Halber
    • 11 Dec 2023
    • Blog Post

    Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

    strategy in consumer brands, then moving from a corporate strategy role into a GM role, and athletic apparel into accessories and then beauty. Making small, connected steps along the way has allowed me to... View Details
    Keywords: Consumer Products / Retail