Publications

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September 1997
Case

Tri Valley Growers: A New Age Co-op

By: Ray A. Goldberg and Mollie H. Carter

Tri Valley Growers is a dominant co-operative in its industry and, yet, still suffers from poor returns. The board of directors worked with the new CEO to change the product, market, and financing focus of the co-op to assure a long and profitable future for its... View Details

Keywords: Capital; Profit; Goods and Commodities; Product Marketing; Cooperative Ownership

2019
Chapter

The Consequences of Mandatory Corporate Sustainability Reporting

By: Ioannis Ioannou and George Serafeim

A key aspect of the governance process inside organizations and markets is the measurement and disclosure of important metrics and information. In this chapter, we examine the effect of sustainability disclosure regulations on firms’ disclosure practices and... View Details

SSRN

20 Mar 2000
Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

In many parts of the country, housing costs and shortages have begun to show signs of adversely affecting corporations, workers, and local economies. Affordable housing — such as Boston's Orchard Gardens, — is increasingly scarce. How serious is the problem? It's a... View Details

Keywords: by Garry Emmons; Construction; Real Estate

December 2009
Article

Who Owns Metrics?: Building a Bill of Rights for Online Advertisers

By: Benjamin Edelman

I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details

Keywords: Online Advertising; Crime and Corruption; Price; Measurement and Metrics; Technology Networks; Value; Advertising Industry

19 Apr 2018
News

4 Ways to Improve Your Content Marketing

01 Feb 2012
News

Harvard Business School Professor Discusses Importance of ISO Standards

April 29, 2020
Article

How Should We Allocate Scarce Medical Resources?

By: Max Bazerman, Regan Bernhard, Joshua D. Greene, Karen Huang and Netta Barak-Corren

Who should get a ventilator if there aren’t enough to go around? Research on decision making leads to three concrete guidelines that policy-makers and physicians can use to make fair choices when allocating scarce, life-saving resources. The key to making fair and... View Details

Keywords: COVID-19; Health Pandemics; Resource Allocation; Decision Making; Policy; Fairness; Ethics

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November 2005 (Revised February 2006)
Case

Oracle vs. PeopleSoft (A)

By: Lynn S. Paine, Guhan Subramanian and David Millstone

Focuses on the hotly contested takeover battle between software rivals Oracle and PeopleSoft in 2003 and 2004. Raises novel issues of takeover law under Delaware corporate law as well as issues of fair competition under California law. A central issue is whether the... View Details

Keywords: Takeover; Fiduciary Duty; Mergers and Acquisitions; Applications and Software; Ethics; Law; Governing and Advisory Boards; Customer Focus and Relationships; Competition; Strategy; Information Technology Industry; United States

20 Jun 2011
News

Why chronic comparing spells career poison

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

August 2010 (Revised October 2014)
Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang

Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China

November 2019 (Revised February 2020)
Case

Starbucks: Reaffirming Commitment to the Third Place Ideal

By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga

On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911... View Details

Keywords: Mission and Purpose; Values and Beliefs; Prejudice and Bias; Crisis Management; Employees; Training

22 Aug 2008
News

New Book Examines How to Execute Strategy

August 2015
Article

Pricing and Efficiency in the Market for IP Addresses

By: Benjamin Edelman and Michael Schwarz

We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the... View Details

Keywords: Externalities; Intermediaries; Market Design; Internet; Web Services Industry; Telecommunications Industry

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September 2013 (Revised February 2016)
Case

GlaxoSmithKline: Sourcing Complex Professional Services

By: Heidi K. Gardner and Silvia Hodges Silverstein

Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details

Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry

December 2013 (Revised March 2014)
Case

Beidahuang

By: Ray A. Goldberg and David Lane

Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to... View Details

Keywords: China; Brazil; International Trade; Grain; Soybeans; Agribusiness; Plant-Based Agribusiness; Globalized Markets and Industries; Cooperation; Agriculture and Agribusiness Industry; China; Brazil

April 2014
Teaching Plan

Beidahuang

By: Ray A. Goldberg and David Lane

This teaching plan is designed to support the teaching of Beidahuang, HBS No. 914-412, rev. March 2014. Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of... View Details

Keywords: Agribusiness; Sourcing; Beidahuang; S; Plant-Based Agribusiness; Supply Chain Management; Trade; Agriculture and Agribusiness Industry; Brazil; China

February 2011
Journal Article

Minimal Settlement Assets in Economies with Interconnected Financial Obligations

By: Julio J. Rotemberg

A model is developed where firms belonging to a group are obliged to make payments to one another by using a liquid asset. The paper studies the exogenous endowments of this asset that are necessary to assure that all obligations are met. Conditions are presented under... View Details

Keywords: Borrowing and Debt; Financial Liquidity; Financing and Loans; Networks