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Show Results For
- All HBS Web
(601)
- People (3)
- News (197)
- Research (233)
- Events (2)
- Multimedia (4)
- Faculty Publications (127)
- 21 Jan 2016
- Blog Post
HBS and the Arts
major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and View Details
- 2024
- Working Paper
“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation
By: James Riley and Ezra Zuckerman Sivan
This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 01 Feb 2002
- News
Burger Art
"As long as consumers are buying the product, we won't stop reinventing ketchup," said Keller, who was named 2001's Grand Marketer of the Year by Brandweek magazine for his colorful innovations. "The only boundary is what kids tell us... View Details
- 07 May 2015
- News
How Crowdfunding Kickstarts the Arts
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- Web
Art Nature Business
Skip to Main Content Art Nature Business Search Baker Library Search Search Search Overview Art, Nature, and Business: Perspectives on the Environment October 2019–December 2020 (extended through 2023) Spangler Center, Harvard Business... View Details
- 20 Jun 2019
- News
Reframing Modern Art
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: In October of last year, curator Denise Murrell’s (MBA 1980) exhibition opened at Columbia University's Wallach Art Gallery, most of it now on display at... View Details
- January 2004 (Revised October 2006)
- Case
Electronic Arts in Online Gaming
By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)
- October 2005 (Revised September 2006)
- Case
Museum of Fine Arts Boston
By: V. Kasturi Rangan and Marie Bell
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details
Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior
Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)
- December 2013 (Revised January 2015)
- Case
Barbara Krakow Gallery
By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details
Keywords: Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston
Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
very different means. Where the NEA has a nearly 50-year history of art market-making, with vetted mechanisms for ensuring artistic quality and value, Kickstarter offers almost the opposite—it makes funding more into a matter of View Details
- Web
The Art of "Posting" - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National View Details
- December 2010
- Article
Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art
By: Mukti Khaire and R. Daniel Wadhwani
Stable category meanings act as institutions that facilitate market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a... View Details
Keywords: Change; Valuation; Auctions; Market Transactions; Arts; Agreements and Arrangements; Management Analysis, Tools, and Techniques; India
Khaire, Mukti, and R. Daniel Wadhwani. "Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art." Academy of Management Journal 53, no. 6 (December 2010). (Special Issue on Organizations and Their Institutional Environments: Bringing Meaning, Culture, and Values Back In.)
- 01 Mar 2016
- News
Art Collecting’s New Egalitarianism
time for you. But it also helps to be daring at times.” 3) Follow your instinct. “A collection is so personal. Think of it as a piece of art itself—it’s something that you shape over time with a lot of passion and dedication,” Weidner... View Details
- January 2012 (Revised January 2014)
- Case
Hengdeli: The Art of Coexistence
By: Rohit Deshpandé and Nancy Hua Dai
In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater... View Details
Deshpandé, Rohit, and Nancy Hua Dai. "Hengdeli: The Art of Coexistence." Harvard Business School Case 512-058, January 2012. (Revised January 2014.)
- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
- 01 Jan 2009
- Conference Presentation
Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art
By: Mukti Khaire and R. Daniel Wadhwani
- 01 Jan 2009
- Conference Presentation
Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art
By: Mukti Khaire and R. Daniel Wadhwani
- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.