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  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
  • March 2020 (Revised October 2020)
  • Case

Jeffrey Deitch: Art Entrepreneur

By: Henry McGee, Rohit Deshpandé and Sarah Gulick
Jeffrey Deitch is an influential gallery owner and art entrepreneur. An HBS alumnus generally credited with developing the field of bank art advisory and financing services, Deitch has had a storied career in both the commercial and non-profit art world. Wrestling with... View Details
Keywords: Cultural Entrepreneurship; Arts; Personal Development and Career; Fine Arts Industry; New York (city, NY); Los Angeles
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McGee, Henry, Rohit Deshpandé, and Sarah Gulick. "Jeffrey Deitch: Art Entrepreneur." Harvard Business School Case 320-042, March 2020. (Revised October 2020.)
  • 2010
  • Chapter

Advance Recovery and the Development of Resilient Organizations and Societies

By: Dutch Leonard and Arnold M. Howitt
Societies face a wide array of significant hazards-ranging from the possibility of natural disasters to industrial accidents to large-scale terrorist incidents. View Details
Keywords: Natural Disasters; Society; Organizations; Growth and Development; National Security; Safety
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Leonard, Dutch, and Arnold M. Howitt. "Advance Recovery and the Development of Resilient Organizations and Societies." In Integrative Risk Management: Advanced Disaster Recovery, edited by Simon Woodward. Zurich, Switzerland: Swiss Re, Centre for Global Dialogue, 2010.
  • 2016
  • Book

Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents

By: William C. Kirby and Marijk C. van der Wende
This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model... View Details
Keywords: International And Comparative Education; Educational Policy And Politics; Science Education; Arts; Global Range; Education; Science
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Kirby, William C. and Marijk C. van der Wende, eds. Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents. New York: Palgrave Macmillan, 2016.
  • spring 2011
  • Article

Art and Expatriates in Liberia

By: Louis T. Wells
Keywords: Arts; Demography; Liberia
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Wells, Louis T. "Art and Expatriates in Liberia." Tribal Art 55, nos. 14:2 (spring 2011).
  • March 2022 (Revised March 2025)
  • Technical Note

Ethical Analysis: Society

By: Nien-hê Hsieh
How should managers determine and deliver on their responsibilities to society? This note summarizes prevailing approaches to this question and outlines an approach centered on what distinguishes society from other key constituencies, such as investors or customers.... View Details
Keywords: Social and Collaborative Networks; Management Analysis, Tools, and Techniques; Organizational Structure; Corporate Social Responsibility and Impact; Ethics; Analysis
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Hsieh, Nien-hê. "Ethical Analysis: Society." Harvard Business School Technical Note 322-119, March 2022. (Revised March 2025.)
  • May 2003
  • Case

International Federation of Red Cross and Red Crescent Societies

By: John A. Quelch
Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best... View Details
Keywords: Globalized Firms and Management; Nonprofit Organizations; Brands and Branding
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Quelch, John A., and Nathalie Laidler. "International Federation of Red Cross and Red Crescent Societies." Harvard Business School Case 503-059, May 2003.
  • Research Summary

Cultural Entrepreneurship and the Business of the Arts

By: Rohit Deshpande
A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
  • May 2012 (Revised November 2015)
  • Case

The National Geographic Society (A) (Abridged)

By: David A. Garvin and Annelena Lobb
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
Keywords: General Management; Change Management; Media And Publishing; Digital Convergence; Strategy Development; Business Models; Information Publishing; Online Technology; Business Model; Organizational Structure; Business Strategy; Publishing Industry
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Garvin, David A., and Annelena Lobb. "The National Geographic Society (A) (Abridged)." Harvard Business School Case 312-120, May 2012. (Revised November 2015.)
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

Society is evolving and it is leaving business behind, say HBS professor Shoshana Zuboff and James Maxmin. In their new book, The Support Economy: Why Corporations are Failing... View Details
Keywords: by Martha Lagace
  • 2006
  • Chapter

Economics Wins, Psychology Loses, and Society Pays

By: Max H. Bazerman and Deepak Malhotra
Keywords: Economics; Social Psychology; Society; Cost vs Benefits
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Bazerman, Max H., and Deepak Malhotra. "Economics Wins, Psychology Loses, and Society Pays." In Social Psychology and Economics, edited by David de Cremer, J. Keith Murnighan, and Marcel Zeelenberg, 263–280. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.
  • 26 Jun 2000
  • Research & Ideas

A New Ecosystem for Business and Society

survived." Dean Clark continued this theme by discussing issues that businesses, society and higher education need to recognize and confront. For business, he said, the... View Details
Keywords: by Martha Lagace
  • November 2008 (Revised February 2009)
  • Case

Omron: Sensing Society

By: Rosabeth M. Kanter and Ethan S Bernstein
"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details
Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry
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Kanter, Rosabeth M., and Ethan S Bernstein. "Omron: Sensing Society." Harvard Business School Case 309-066, November 2008. (Revised February 2009.)
  • January 2011 (Revised November 2015)
  • Case

The National Geographic Society (A)

By: David A. Garvin and Carin-Isabel Knoop
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry
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Garvin, David A., and Carin-Isabel Knoop. "The National Geographic Society (A)." Harvard Business School Case 311-002, January 2011. (Revised November 2015.)
  • November 2023 (Revised May 2024)
  • Case

Kickstarter: Crowdfunding for the Arts

By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
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Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
  • April 2004
  • Teaching Note

The Arts Property and Hotel (TN)

By: Arthur I Segel
Teaching Note to (9-803-009). View Details
Keywords: Strategy; Investment; Agreements and Arrangements; Management; Accommodations Industry; Barcelona
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Segel, Arthur I. "The Arts Property and Hotel (TN)." Harvard Business School Teaching Note 804-119, April 2004.
  • April 1987 (Revised April 1994)
  • Exercise

Judo and the Art of Entry

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"Judo and the Art of Entry." Harvard Business School Exercise 187-165, April 1987. (Revised April 1994.)
  • 07 Apr 2014
  • Research & Ideas

Excerpt: ‘The Art of Negotiation’

Be That Way." His band was uptight playing in that historic venue before a society audience dressed in tuxedos and evening gowns. Goodman himself was unable to get his musicians to swing, but drummer Gene... View Details
Keywords: Re: Michael A. Wheeler
  • November 2022
  • Case

Jon Fortt: The Art of Debate and Effective Communication

By: Francesca Gino, Sarah Livick-Moses and Ruth Page
This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details
Keywords: Communication; Negotiation; Race
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Gino, Francesca, Sarah Livick-Moses, and Ruth Page. "Jon Fortt: The Art of Debate and Effective Communication." Harvard Business School Multimedia/Video Case 921-713, November 2022. (Click here to access this case.)
  • 2011
  • Chapter

Commerce and Culture: Combining Business and the Arts

By: Christina Wallace
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Wallace, Christina. "Commerce and Culture: Combining Business and the Arts." In Passion and Purpose: Stories from the Best and Brightest Young Business Leaders, edited by W. Oliver Segovia, Daniel Gulati, and John Coleman. Boston: Harvard Business Review Press, 2011.
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