Filter Results
:
(3,063)
Show Results For
-
All HBS Web
(5,715)
- People (14)
- News (1,283)
- Research (3,063)
- Events (38)
- Multimedia (79)
- Faculty Publications (2,390)
Show Results For
-
All HBS Web
(5,715)
- People (14)
- News (1,283)
- Research (3,063)
- Events (38)
- Multimedia (79)
- Faculty Publications (2,390)
Sort by
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship...
View Details
Keywords:
Sponsorship;
Co-marketing;
Partnerships;
International Marketing;
Arts Marketing;
Relationship Marketing;
Museums;
Resource Integration;
Marketing;
Partners and Partnerships;
Financial Institutions;
Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...
View Details
Keywords:
Brand Valuation;
Brand Value;
Brand;
Brand Management;
Marketing ROI;
Brand Equity;
Analytics;
Return On Investment;
Brands and Branding;
Valuation;
Marketing;
Marketing Strategy;
Investment Return;
Consumer Behavior;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 2016
- Book
Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents
By: William C. Kirby and Marijk C. van der Wende
This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model...
View Details
Keywords:
International And Comparative Education;
Educational Policy And Politics;
Science Education;
Arts;
Global Range;
Education;
Science
Kirby, William C. and Marijk C. van der Wende, eds. Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents. New York: Palgrave Macmillan, 2016.
- March 2020 (Revised October 2020)
- Case
Jeffrey Deitch: Art Entrepreneur
By: Henry McGee, Rohit Deshpandé and Sarah Gulick
Jeffrey Deitch is an influential gallery owner and art entrepreneur. An HBS alumnus generally credited with developing the field of bank art advisory and financing services, Deitch has had a storied career in both the commercial and non-profit art world. Wrestling with...
View Details
Keywords:
Cultural Entrepreneurship;
Arts;
Personal Development and Career;
Fine Arts Industry;
New York (city, NY);
Los Angeles
McGee, Henry, Rohit Deshpandé, and Sarah Gulick. "Jeffrey Deitch: Art Entrepreneur." Harvard Business School Case 320-042, March 2020. (Revised October 2020.)
- May 2012 (Revised November 2015)
- Case
The National Geographic Society (A) (Abridged)
By: David A. Garvin and Annelena Lobb
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
View Details
Keywords:
General Management;
Change Management;
Media And Publishing;
Digital Convergence;
Strategy Development;
Business Models;
Information Publishing;
Online Technology;
Business Model;
Organizational Structure;
Business Strategy;
Publishing Industry
Garvin, David A., and Annelena Lobb. "The National Geographic Society (A) (Abridged)." Harvard Business School Case 312-120, May 2012. (Revised November 2015.)
- 2010
- Chapter
Advance Recovery and the Development of Resilient Organizations and Societies
By: Dutch Leonard and Arnold M. Howitt
Societies face a wide array of significant hazards-ranging from the possibility of natural disasters to industrial accidents to large-scale terrorist incidents.
View Details
Keywords:
Natural Disasters;
Society;
Organizations;
Growth and Development;
National Security;
Safety
Leonard, Dutch, and Arnold M. Howitt. "Advance Recovery and the Development of Resilient Organizations and Societies." In Integrative Risk Management: Advanced Disaster Recovery, edited by Simon Woodward. Zurich, Switzerland: Swiss Re, Centre for Global Dialogue, 2010.
- Research Summary
Cultural Entrepreneurship and the Business of the Arts
By: Rohit Deshpande
A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful...
View Details
- May 2003
- Case
International Federation of Red Cross and Red Crescent Societies
By: John A. Quelch
Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best...
View Details
Quelch, John A., and Nathalie Laidler. "International Federation of Red Cross and Red Crescent Societies." Harvard Business School Case 503-059, May 2003.
- April 2004
- Teaching Note
The Arts Property and Hotel (TN)
By: Arthur I Segel
Teaching Note to (9-803-009).
View Details
- April 1987 (Revised April 1994)
- Exercise
Judo and the Art of Entry
"Judo and the Art of Entry." Harvard Business School Exercise 187-165, April 1987. (Revised April 1994.)
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
Society is evolving and it is leaving business behind, say HBS professor Shoshana Zuboff and James Maxmin. In their new book, The Support Economy: Why Corporations are Failing...
View Details
Keywords:
by Martha Lagace
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
Summing Up Thoughtful comments are hard to summarize in five paragraphs. That explains why this month's task is impossible. But one thing unites nearly everyone responding to this column, and that is one kind of objection or other to the...
View Details
Keywords:
by Jim Heskett
- November 1996 (Revised February 1997)
- Case
Historical Society of Pennsylvania, The
By: Stephen A. Greyser and Stephanie L. Woerner
The Historical Society of Pennsylvania (HSP) runs one of the nation's most important research libraries and a museum focusing on colonial history. Financial analysis shows that the society has absorbed increased costs of operation over the past decade through slow but...
View Details
Keywords:
Finance;
Cost;
Human Resources;
Leadership Style;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Mission and Purpose;
Corporate Strategy;
Pennsylvania
Greyser, Stephen A., and Stephanie L. Woerner. "Historical Society of Pennsylvania, The." Harvard Business School Case 597-062, November 1996. (Revised February 1997.)
- November 2023 (Revised May 2024)
- Case
Kickstarter: Crowdfunding for the Arts
By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from...
View Details
Keywords:
Fundraising;
Mission;
Crowdfunding;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Philanthropy and Charitable Giving;
Arts;
Web Services Industry;
United States
Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
- 07 Apr 2014
- Research & Ideas
Excerpt: ‘The Art of Negotiation’
Be That Way." His band was uptight playing in that historic venue before a society audience dressed in tuxedos and evening gowns. Goodman himself was unable to get his musicians to swing, but drummer Gene...
View Details
Keywords:
Re: Michael A. Wheeler
- November 2022
- Case
Jon Fortt: The Art of Debate and Effective Communication
By: Francesca Gino, Sarah Livick-Moses and Ruth Page
This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the...
View Details
- October 2015
- Supplement
The National Geographic Society (B)
By: David A. Garvin
This case was written as an update to the case "The National Geographic Society," HBS No. 311-002, published in 2011. The (B) case describes the 2015 creation of National Geographic Partners, a for-profit joint venture between the National Geographic Society and 21st...
View Details
Keywords:
Business Model;
Information Publishing;
Leadership Style;
Leading Change;
Growth and Development Strategy;
Managerial Roles;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Internet;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Garvin, David A. "The National Geographic Society (B) ." Harvard Business School Supplement 316-084, October 2015.
- November 2008 (Revised February 2009)
- Case
Omron: Sensing Society
By: Rosabeth M. Kanter and Ethan S Bernstein
"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced...
View Details
- January 2011 (Revised November 2015)
- Case
The National Geographic Society (A)
By: David A. Garvin and Carin-Isabel Knoop
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
View Details
Keywords:
Business Model;
Information Publishing;
Leadership Style;
Leading Change;
Growth and Development Strategy;
Managerial Roles;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Internet;
Publishing Industry
Garvin, David A., and Carin-Isabel Knoop. "The National Geographic Society (A)." Harvard Business School Case 311-002, January 2011. (Revised November 2015.)