Publications

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Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser

Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details

March 2015
Module Note

Power and Influence in Society

By: Julie Battilana

This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to effect change in society. It first helps them to understand why, more often than not, power is used to reproduce the existing way individuals and... View Details

March 2020 (Revised May 2022)
Case

The Art of the Merger: The Museum of Modern Art and PS1

By: Dennis Yao and Hillary Greene

This case examines the organizational relationship between the Museum of Modern Art and its affiliate MoMA PS1. The relationship raises a number of business and corporate strategy questions regarding the evolution of organizational relationships and their management.... View Details

Keywords: Arts; Nonprofit Organizations; Corporate Strategy; Mergers and Acquisitions; Disruption; Decision Making; Fine Arts Industry; United States; New York (state, US)

06 Apr 2023
Video

Contemporary Black Artists and Public Art

August 2022
Course Overview Note

Arts and Cultural Entrepreneurship

By: Rohit Deshpandé

Keywords: Cultural Entrepreneurship; Arts; Entertainment and Recreation Industry; Entertainment and Recreation Industry

December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

Awards

Arthur Warga Award for Best Paper in Fixed Income

By: Luis M. Viceira

First Arthur Warga Award for the Best Paper in Fixed Income from The Society for Financial Studies, 2014 Finance Cavalcade, for “Monetary Policy Drivers of Bond and Equity Risks” (with John Y. Campbell and Carolin E. Pflueger). View Details

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

Philosophers have talked by turns about both the "wisdom" and "madness" of crowds. But when it comes to assessing and funding the arts, just how wise are crowds—and how does their wisdom compare to that of... View Details

Keywords: Re: Ramana Nanda; Entertainment & Recreation

Clubs

German-Speaking Society

Clubs

Salsa Society

2018
Book

The Academy of Fisticuffs: Political Economy and Commercial Society in Enlightenment Italy

By: Sophus A. Reinert

The terms “capitalism” and “socialism” continue to haunt our political and economic imaginations, but we rarely consider their interconnected early history. Even the 18th century had its “socialists,” but unlike those of the 19th, they paradoxically sought to make the... View Details

Keywords: Enlightenment; Political Economy; Italy; Commercial Society; Economic Systems; Trade; History; Markets; Society; Italy

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February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

March 2022
Technical Note

Ethical Analysis: Society

By: Nien-hê Hsieh

How should managers determine and deliver on their responsibilities to society? This note summarizes prevailing approaches to this question and outlines an approach centered on what distinguishes society from other key constituencies, such as investors or customers.... View Details

Keywords: Social and Collaborative Networks; Management Analysis, Tools, and Techniques; Organizational Structure; Corporate Social Responsibility and Impact; Ethics; Analysis

2016
Book

Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents

By: William C. Kirby and Marijk C. van der Wende

This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model... View Details

Keywords: International And Comparative Education; Educational Policy And Politics; Science Education; Arts; Global Range; Education; Science

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March 2020 (Revised October 2020)
Case

Jeffrey Deitch: Art Entrepreneur

By: Henry McGee, Rohit Deshpandé and Sarah Gulick

Jeffrey Deitch is an influential gallery owner and art entrepreneur. An HBS alumnus generally credited with developing the field of bank art advisory and financing services, Deitch has had a storied career in both the commercial and non-profit art world. Wrestling with... View Details

Keywords: Cultural Entrepreneurship; Arts; Personal Development and Career; Fine Arts Industry; New York (city, NY); Los Angeles