Publications

August 2002 (Revised August 2003)
Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon

Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details

Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry

September 1979 (Revised July 1993)
Background Note

Liberal Art of Accounting

By: William J. Bruns Jr. and Julie H. Hertenstein

Keywords: Accounting

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

September 2004 (Revised February 2006)
Case

Fernwood Art Investments: Leading in an Imperfect Marketplace

By: Boris Groysberg, Joel Podolny and Timothy Keller

As Bruce Taub, founder of Fernwood, strolled past some of New York City's finest galleries, he pondered the unique challenges that Fernwood faced. Where others had seen the inefficiency of imperfect markets, Taub saw an opportunity to revolutionize the very nature of... View Details

Keywords: Arts; Investment; Strategic Planning; Problems and Challenges; Opportunities; New York (city, NY)

May 1993
Case

Nasus School of Art

By: Regina E. Herzlinger

Keywords: Fine Arts Industry; Fine Arts Industry

October 2011 (Revised September 2014)
Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details

Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)

17 Nov 2008
Research & Ideas

Decoding the Artful Sidestep

We heard question-dodging in the U.S. presidential debates not long ago. And everyone hears it in normal political discourse, in business meetings, and in typical daily life—but are people really listening? Sometimes, it seems, individuals who are asked a difficult... View Details

Keywords: by Martha Lagace

March 2010 (Revised August 2010)
Case

Creative Capital: Sustaining the Arts

By: G. Felda Hardymon and Ann Leamon

Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details

Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry

May 1993
Teaching Note

Nasus School of Art TN

By: Regina E. Herzlinger

Keywords: Education; Education Industry

spring 2011
Article

Art and Expatriates in Liberia

By: Louis T. Wells

Keywords: Arts; Demography; Liberia

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

When we perceive a competitor's groundbreaking innovation as a threat, we may act defensively and hastily. But if we see that same event as an opportunity, our response might be more deliberate and unhurried. As a leader, how you frame that challenge inside your... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

23 May 2000
Research & Ideas

The Emerging Art of Negotiation

It's easy to come up with a recipe for disaster when the subject is negotiation. As in chess, once you sit down at the table every move counts. So many factors compete to undermine an optimal settlement: the emotions of both participants; the potential for... View Details

Keywords: by Martha Lagace

September–October 2024
Article

The Art of Leading Teammates

By: Tom Brady and Nitin Nohria

When our society talks about leaders, we focus on formal roles, such as the CEO. This view undervalues the role of informal leaders—team members who influence outcomes by the tone they set, how they conduct themselves, and how they interact with their peers. Their job... View Details

Keywords: Groups and Teams; Power and Influence; Leadership; Status and Position

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Article

What Is Art Really Worth?

By: Arthur C. Brooks

January 2012 (Revised January 2014)
Case

Hengdeli: The Art of Coexistence

By: Rohit Deshpandé and Nancy Hua Dai

In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater... View Details

Keywords: Supply Chain Management; Apparel and Accessories Industry; Retail Industry; China

October 2007
Article

The Art of Designing Markets

By: Alvin E. Roth

Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details

Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web