Publications

March 2020 (Revised May 2022)
Case

The Art of the Merger: The Museum of Modern Art and PS1

By: Dennis Yao and Hillary Greene

This case examines the organizational relationship between the Museum of Modern Art and its affiliate MoMA PS1. The relationship raises a number of business and corporate strategy questions regarding the evolution of organizational relationships and their management.... View Details

Keywords: Arts; Nonprofit Organizations; Corporate Strategy; Mergers and Acquisitions; Disruption; Decision Making; Fine Arts Industry; United States; New York (state, US)

01 Feb 2002
News

Burger Art

Talk about thinking outside the box! Since time immemorial, Americans have slapped and shaken ketchup bottles at their peril, hoping the red stuff would mostly wind up on their burgers and not in their laps. Well, that's all so yesterday, shoppers, thanks largely to... View Details

Keywords: K.C. Keller; Food Manufacturing; Manufacturing

November 2023 (Revised May 2024)
Case

Kickstarter: Crowdfunding for the Arts

By: Rohit Deshpandé and Alexis Lefort

Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details

Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States

07 Apr 2014
Research & Ideas

Excerpt: ‘The Art of Negotiation’

book excerpt The Swing Of Things From Chapter 6, The Art of Negotiation: How to Improvise Agreement in a Chaotic World By Michael Wheeler Paying heed is one aspect of improvising. Comping is another. Being provocative is a third. When... View Details

Keywords: Re: Michael A. Wheeler

07 Apr 2023
News

Contemporary Black Artists and Public Art

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

Summing Up Thoughtful comments are hard to summarize in five paragraphs. That explains why this month's task is impossible. But one thing unites nearly everyone responding to this column, and that is one kind of objection or other to the question: Is choosing an View Details

Keywords: by Jim Heskett

07 May 2015
News

How Crowdfunding Kickstarts the Arts

September 2002 (Revised May 2008)
Case

The Arts Property and Hotel

By: Arthur I Segel and Ani M Vartanian

Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment,... View Details

Keywords: Investment; Agreements and Arrangements; Property; Strategy; Accommodations Industry; Real Estate Industry; Barcelona

06 Apr 2023
Video

Contemporary Black Artists and Public Art

Web

Art Nature Business

Skip to Main Content Art Nature Business Search Baker Library Search Search Search Overview Art, Nature, and Business: Perspectives on the Environment October 2019–December 2020 (extended through 2023) Spangler Center, Harvard Business... View Details

20 Jun 2019
News

Reframing Modern Art

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: In October of last year, curator Denise Murrell’s (MBA 1980) exhibition opened at Columbia University's Wallach Art Gallery, most of it now on display at... View Details

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

16 Feb 2012
News

An artful perspective

07 May 2012
Research & Ideas

The Art of Haggling

slice of the pie." The art of negotiation lies in simultaneously creating and claiming value, says Wheeler, who likens it to "riding two different horses at the same time." On the one hand, if we don't explore mutual... View Details

Keywords: by Katie Johnston

Web

Contemporary Art | About

Contemporary Art Harvard Business School collects and exhibits contemporary art to create an engaging and stimulating environment for the HBS community and those who visit the campus. Schwartz View Details

October 2005 (Revised September 2006)
Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell

One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details

Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior

14 Jan 2016
Blog Post

Liberal Arts Major Pursues an MBA

I majored in theater at a liberal arts college, and I came to HBS from a nonprofit. I remember sitting in the auditorium on the first day of HBS, looking around the room at the 900 other suits surrounding me, and wishing so badly class... View Details

August 2022
Course Overview Note

Arts and Cultural Entrepreneurship

By: Rohit Deshpandé

Keywords: Cultural Entrepreneurship; Arts; Fine Arts Industry; Fine Arts Industry