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- All HBS Web (510)
- Faculty Publications (19)
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- 27 May 2009
- First Look
First Look: May 27, 2009
O'Reilly Media, Inc., 2009 No abstract is available at this time. Purchase the book: http://www.amazon.com/exec/obidos/ASIN/0596527489/benedelmanhom-20 Download the paper: http://www.hbs.edu/research/pdf/09-039.pdf Expertise Utilization... View Details
Keywords: Martha Lagace
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
film, music, television, video games, the performing arts, sports, and advertising. She has written dozens of cases on firms and businesses as varied as Hulu, Marvel Enterprises, New York's Marquee nightclub, The Metropolitan Opera, and... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
“If a brand wants to create a conversation with you, the message of the brand has to be broader than just the function of the product itself,” Gupta says. “In social media, functional messages don’t work. I’m not interested in talking to... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
that click throughs are falling doesn't mean that people aren't paying attention," says Rice's Lisa Klein. "Just like in traditional media, there is still a good portion of Internet advertising that is not directly traceable.... View Details
Keywords: by Susan Young
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
advice of experts, media, and other influencers within their demographic, socioeconomic, and innovation adoption segment. Influencers will need to mitigate concerns about the “newness” of the vaccine, such as the probability of side... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
media, would need to be rethought. Recognizing that their existing brand creative might strike the wrong tone with people fearful for their own and their community’s health, and anxious about their personal and the world’s rapidly... View Details
Keywords: by Jill Avery and Richard Edelman
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
then. Today, as entertainment becomes increasingly digital and spare time is in ever-shorter supply, art museums and cultural institutions have been put in a bind. Do they stick to their tried-and-true format and cater to loyal devotees... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
Silicon Valley's culture as a whole—‘an algorithm solves everything’ and ‘just put it out and we'll fix it later.’ In traditional media, for example, considerable debate can go into the production of a program ... With YouTube, Facebook,... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
absolutely tell a great story in a short amount of time. Kenny: When you augment it with social media, you can probably delve deeper into that story. What brands that have done well on the social media side of it? Santana: Budweiser aired... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
entertainment, media, and sports. Her courses for both MBA students and executives are among the most sought-after in the School’s curriculum. Anita Elberse and Dwayne Johnson. “I’m fascinated by the evolution and expanding role of... View Details
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
media," said Keith Clinkscales (HBS MBA '90). As an undergraduate at Florida A&M, Clinkscales said he was exposed to the power of the urban entertainment culture and wanted to start a business that captured that energy. After... View Details
Keywords: by Julia Hanna
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details
Keywords: by Martha Lagace
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
Philosophers have talked by turns about both the "wisdom" and "madness" of crowds. But when it comes to assessing and funding the arts, just how wise are crowds—and how does their wisdom compare to that of art experts? HBS Associate... View Details
Keywords: Entertainment & Recreation
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform'... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
stake in Infoseek, the Internet search firm. Disney, once merely an entertainment provider, has thus become a multimedia giant able to shape and deliver news, information, and other content through a variety of channels. "Companies... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
meanings is built by leveraging on external interpreters (designers, firms in other industries, suppliers, schools, artists, the media, etc ) who share its same problem: to understand the evolution of socio-cultural models, and propose... View Details
Keywords: Martha Lagace
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
at Harvard Business School, and the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School. The question central to the conference was posed midway through the first panel, Social Distribution, Advertising,... View Details
- 25 Sep 2012
- First Look
First Look: September 25
she plans for the next year and tries to manage a difficult board of directors in the challenging entertainment industry. Purchase this case:http://hbr.org/search/813043-PDF-ENG Lyric Dinner Theater (B) Richard G. Hamermesh and James M.... View Details
Keywords: Sean Silverthorne
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
deeply satisfying and personally challenging inspires the highest levels of creativity, whether it's in the arts, sciences, or business," she says. Dear Diary As a way to delve deeper into the link between motivation and creativity,... View Details