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Show Results For
- All HBS Web
(625)
- People (1)
- News (258)
- Research (160)
- Events (2)
- Multimedia (3)
- Faculty Publications (49)
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- 2013
- Book
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Fine Arts Industry; Fine Arts Industry; Fine Arts Industry; Fine Arts Industry
Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
deep-pocketed collectors. Back then, the art world rejected it. Other than the police, “Nobody cared about what we were doing in substance, content, and creativity,” said Riley. That lack of interest and the... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 19 May 2009
- First Look
First Look: May 19, 2009
inclination to take offense that often attends the close juxtaposition of art and commerce, which was very much in evidence at that AoM symposium in Philadelphia, the interests of art, artists, and business can be best served if more... View Details
Keywords: Martha Lagace
- 03 Jun 2009
- Working Paper Summaries
It Is Okay for Artists to Make Money…No, Really, It’s Okay
- 2009
- Working Paper
It Is Okay for Artists to Make Money...No, Really, It's Okay
In this paper, we examine the apparent conflict between artistic and commercial objectives within creative companies, taking as our point of departure a particularly energetic debate during a symposium at the 2007 Academy of Management meetings. We surface the... View Details
Austin, Robert D., and Lee Devin. "It Is Okay for Artists to Make Money...No, Really, It's Okay." Harvard Business School Working Paper, No. 09-128, May 2009.
- 29 Nov 2017
- Research & Ideas
How to Succeed in Business (According to a 15th Century Trade Merchant)
issue of responsibility to the community and who you are as a person.” Written in 1458 in Italy by trade merchant Benedetto Cotrugli, The Book of the Art of Trade recently received its first English translation. Baker Library at HBS and... View Details
Keywords: by Julia Hanna
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- 07 Apr 2014
- Research & Ideas
Negotiation and All That Jazz
party's perceptions and behavior—and not always in the way that you expect or intend. "Negotiation," he says, "entails ongoing learning, adapting, and influencing—all of which take place in a strategic environment." Book Excerpt The Art... View Details
Keywords: by Michael Blanding
- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
Felix and Mihir is, first of all, they're dear friends, but secondly, I know they think about the world in a very different way than I do. Mihir’s a finance expert, and he views the world through that prism.... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
does that become too commercial and risk alienating parts of the public who are unwilling or unable to pay?" Along with that risk of overcommercialization, the push into new online realms also carries with it the danger that the museum will cheapen its position in... View Details
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
Others With Truthful Statements.) And it has certainly wormed its way into the political spectrum. The research paper Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others opens with excerpts from a... View Details
Keywords: by Dina Gerdeman
- 11 Aug 2011
- Lessons from the Classroom
Perfecting the Project Pitch
you, they want to like you. But you have to give them a reason to continue listening." Most of his students have a decent amount of experience in the real business world before they come to HBS, yet many still find the project pitch... View Details
Keywords: by Dennis Fisher
- 2004
- Book
Birth of a Salesman: The Transformation of Selling in America
This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details
Friedman, Walter A. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on the United States' command of 28 percent of the View Details
- 19 Jul 2011
- First Look
First Look: July 19
Performing Arts: Alternative Futures Allen Grossman and Coleman RadellHarvard Business School Case 311-099 Ren Levy took over Lincoln Center for the Performing Arts when it was a group of warring constituents and has successfully brought... View Details
Keywords: Sean Silverthorne
- 2018
- Book
Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level
By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)
As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a... View Details
Keywords: History; Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; United States
Sebenius, James K., R. Nicholas Burns, and Robert H. Mnookin (with a forward by Henry A. Kissinger). Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level. New York: HarperCollins, 2018.
- 10 Jun 2014
- First Look
First Look: June 10
experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come... View Details
Keywords: Sean Silverthorne
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
World Wide Web. "Of course it's true that Facebook became popular because it's really good at helping friends connect," Weaver says. "But I think a big chunk of the value of Facebook has little to do with social media, but instead flows... View Details
Keywords: by Carmen Nobel
- 09 Apr 2008
- Research & Ideas
The Matchmaker of the Modern Economy
them were not daredevils skilled in the art of invention, and that, conversely, inventors were struggling creative types with no money "trying desperately to become poor businessmen" in Doriot's witty description. ARD sought to... View Details
Keywords: by Spencer E. Ante
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
the Second Half of Life, as well as the forthcoming Build the Life You Want: The Art and Science of Getting Happier, coauthored with Oprah Winfrey. Hise Gibson: Leadership and habit formation My summer reading list comprises books that... View Details
Keywords: by Dina Gerdeman