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  • All HBS Web  (88)
    • News  (39)
    • Research  (15)
  • Faculty Publications  (9)

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  • All HBS Web  (88)
    • News  (39)
    • Research  (15)
  • Faculty Publications  (9)
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  • 10 May 2019
  • News

Bringing Art to the People It Depicts

and his wife, Grammy Award-winner Alicia Keys, have acquired the largest private collection of Parks’ works. They’ve loaned 80 pieces to the Ethelbert Cooper Gallery at the Hutchins Center for African and African American Art, where... View Details
Keywords: photography; Gordon Parks; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • Web

the Art of American Advertising - Advertising Products

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Advertising Products National Markets... View Details
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Research Links - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 Research Links Trade Cards... View Details
  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Fine Arts Industry; Fine Arts Industry; England; United Kingdom; Europe
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Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Teaching Note 517-098, February 2017.
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Site Credits - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 Research Links Bibliography... View Details
  • Web

The Art of American Advertising: 1865 - 1910

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details
  • Web

Trade Cards - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Cards National Markets Advertising... View Details
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets... View Details
  • Web

Trade Catalogs - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets... View Details
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A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets... View Details
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Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets... View Details
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Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets... View Details
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Contemporary African Art | Baker Library | Bloomberg Center | Harvard Business School

Bangezile, Adams Mission , 2021 Gelatin silver print, 21 5/8 × 16 1/8 in. Schwartz Art Collection, Harvard Business School, 2023.3 Courtesy of the artist and Yancey Richardson Gallery © Zanele Muholi Aïda... View Details
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Introduction - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

olvwork490160 On September 18, 1934, a stunning exhibition sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. opened in the gallery of New York City's 30... View Details
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Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

displays of fine art, book arts and graphic design, which were held at RR Donnelley beginning in 1930. This series focuses particularly on Lakeside Press Galleries exhibitions. The archive was featured in an... View Details
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Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School

Jack Shainman Gallery and is currently the Artist in Residence at Syracuse University. This virtual program is hosted by the HBS Art Program and HBS Connects, Harvard Business School. Back to top View Details
  • 15 Jun 2021
  • News

Action Plan: Come as You Are

stop of the blockbuster exhibition, Treasures of Tutankhamun, was at Washington, DC’s National Gallery of Art, where Basseches, then age 14, was dazzled by the gold statue of the boy king, the carved alabaster lions, and the elaborate... View Details
Keywords: Julia Hanna; museums; art; cognition; diversity; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
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The NAAI Exhibition Opens - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Illustrators, 1934. Barnaba Studios. The Pipe- For Johns--Manville, ca. 1934. olvwork490051 When the photographic exhibition sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. opened in... View Details
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The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Trottenberg with Davis W. Pratt, December 1966. When the 1934 NAAI and Photographic Illustrators, Inc. exhibition opened in the mezzanine gallery at 30 Rockefeller Center and visitors gazed upon advertisements for Lucky Strike cigarettes... View Details
  • April 2014 (Revised July 2017)
  • Case

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom
Citation
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Related
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
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