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Show Results For
- All HBS Web
(1,950)
- People (8)
- News (646)
- Research (551)
- Events (14)
- Multimedia (61)
- Faculty Publications (410)
- 01 Sep 2005
- News
New Art
GERALD SCHWARTZ with art lovers Supriya Menon (MBA '05) and Avid Larizadeh (HBS '06). View art purchased on this year's trip When Gerald Schwartz (MBA ’70) attended HBS, the walls of Aldrich Hall were bare.... View Details
- 01 Mar 2006
- News
Artful Contributions
The director of the High Art Museum in Atlanta regards two HBS graduates as the “twin pillars” of the museum’s recently completed $124 million expansion project. Terry Stent (MBA ’68), chairman of the museum’s board of directors, and his... View Details
The Art of Negotiation
Michael Wheeler's The Art of Negotiation offers a distinctive, creative approach to negotiation. The process cannot be scripted. Other parties will have their own agendas and ideas about how the interaction should unfold. As a result, negotiation must be improvised on... View Details
- 01 Feb 2002
- News
Burger Art
Talk about thinking outside the box! Since time immemorial, Americans have slapped and shaken ketchup bottles at their peril, hoping the red stuff would mostly wind up on their burgers and not in their laps. Well, that's all so yesterday, shoppers, thanks largely to... View Details
- March 2020 (Revised May 2022)
- Case
The Art of the Merger: The Museum of Modern Art and PS1
By: Dennis Yao and Hillary Greene
This case examines the organizational relationship between the Museum of Modern Art and its affiliate MoMA PS1. The relationship raises a number of business and corporate strategy questions regarding the evolution of organizational relationships and their management.... View Details
Keywords: Arts; Nonprofit Organizations; Corporate Strategy; Mergers and Acquisitions; Disruption; Decision Making; Fine Arts Industry; United States; New York (state, US)
Yao, Dennis, and Hillary Greene. "The Art of the Merger: The Museum of Modern Art and PS1." Harvard Business School Case 720-412, March 2020. (Revised May 2022.)
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
Summing Up Thoughtful comments are hard to summarize in five paragraphs. That explains why this month's task is impossible. But one thing unites nearly everyone responding to this column, and that is one kind of objection or other to the question: Is choosing an View Details
Keywords: by Jim Heskett
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- November 2023 (Revised May 2024)
- Case
Kickstarter: Crowdfunding for the Arts
By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
- 07 Apr 2014
- Research & Ideas
Excerpt: ‘The Art of Negotiation’
book excerpt The Swing Of Things From Chapter 6, The Art of Negotiation: How to Improvise Agreement in a Chaotic World By Michael Wheeler Paying heed is one aspect of improvising. Comping is another. Being provocative is a third. When... View Details
Keywords: Re: Michael A. Wheeler
- 07 May 2015
- News
How Crowdfunding Kickstarts the Arts
- Web
Art Nature Business
Skip to Main Content Art Nature Business Search Baker Library Search Search Search Overview Art, Nature, and Business: Perspectives on the Environment October 2019–December 2020 (extended through 2023) Spangler Center, Harvard Business... View Details
- 01 Mar 2025
- News
Work of Art
Jason Price (MBA 2003) in the main gallery space at NXTHVN, the art community he cofounded in New Haven’s Dixwell neighborhood Trying to capture the scope of what’s going on at NXTHVN, the nonprofit arts and community organization Jason Price (MBA 2003) cofounded with... View Details
- 20 Jun 2019
- News
Reframing Modern Art
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: In October of last year, curator Denise Murrell’s (MBA 1980) exhibition opened at Columbia University's Wallach Art Gallery, most of it now on display at... View Details
- 07 Apr 2023
- News
Contemporary Black Artists and Public Art
- 06 Apr 2023
- Video
Contemporary Black Artists and Public Art
- September 2002 (Revised May 2008)
- Case
The Arts Property and Hotel
By: Arthur I Segel and Ani M Vartanian
Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment,... View Details
Keywords: Investment; Agreements and Arrangements; Property; Strategy; Accommodations Industry; Real Estate Industry; Barcelona
Segel, Arthur I., and Ani M Vartanian. "The Arts Property and Hotel." Harvard Business School Case 803-009, September 2002. (Revised May 2008.)
- Web
Contemporary Art | About
Contemporary Art Harvard Business School collects and exhibits contemporary art to create an engaging and stimulating environment for the HBS community and those who visit the campus. Schwartz View Details
- 14 Jan 2016
- Blog Post
Liberal Arts Major Pursues an MBA
I majored in theater at a liberal arts college, and I came to HBS from a nonprofit. I remember sitting in the auditorium on the first day of HBS, looking around the room at the 900 other suits surrounding me, and wishing so badly class... View Details
- 16 Feb 2012
- News
An artful perspective
- October 2005 (Revised September 2006)
- Case
Museum of Fine Arts Boston
By: V. Kasturi Rangan and Marie Bell
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details
Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior
Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)