Publications
Publications
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- All HBS Web
(127)
- Faculty Publications (49)
- November 2003 (Revised May 2008)
- Case
Atlas Electrica: International Strategy
By: Michael E. Porter and Arturo Condo
Atlas must decide whether to acquire La Indeca, increasing its Central American presence, or to focus on larger Latin American markets where higher growth is possible. In the year 2000, Jorge Rodriguez was in charge of Atlas Electrica, the largest home appliance firm... View Details
- Article
The Growing Strategic Importance of End-of-Life Product Management
Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries.... View Details
- September 2001 (Revised January 2002)
- Case
The American Medical Association-Sunbeam Deal (C): Denouement
By: Ashish Nanda and Kimberly A. Haddad
On September 5, 1997, the American Medical Association(AMA) withdrew from a contract with Sunbeam Corporation, the maker of small home appliances. Sunbeam sued the AMA to pay for the damages or to comply with the contract. The fracas led to the dismissal of three top... View Details
- January 2001 (Revised October 2002)
- Case
The American Medical Association-Sunbeam Deal (A): Serpent on the Staff Meets Chainsaw Al
By: Ashish Nanda and Kimberly A. Haddad
Facing dwindling membership and looking to increase its revenue, the American Medical Association (AMA) signed an endorsement deal with Sunbeam Corp., a leader in the small home appliance industry, in August 1997. In the deal, the AMA would receive significant... View Details
- December 1998
- Supplement
An Interview with Zhang Ruimin, CEO, Haier Group, Video
By: Lynn S. Paine and Jennifer Benqing
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details
- July 1998
- Teaching Note
Maxwell Appliance Controls TN
By: Robert S. Kaplan
Teaching Note for (9-192-058). View Details
Keywords: Manufacturing Industry
- March 1998 (Revised July 2001)
- Case
Haier Group, The (A)
By: Lynn S. Paine and Robert J. Crawford
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details
- January 1997
- Exercise
Negotiating Corporate Change: Confidential Information, Helen Freeman, VP, Small Appliances Division
This case provides the confidential role information necessary for one person in a four-person negotiation simulation about a major corporate change. Specifically, it describes the role of Helen Freeman as she attempts to negotiate a new uniform corporate information... View Details
- December 1992 (Revised November 1993)
- Case
General Electric: Major Appliance Business Group (Abridged)
Keywords: Consumer Products Industry
- October 1991 (Revised September 1998)
- Case
Maxwell Appliance Controls
By: Robert S. Kaplan
A profitable manufacturing division of a large company is looking for new ways to identify sources of productivity improvements. Led by its senior finance officer, an activity-based cost system is developed to identify activities performed for its highly varied product... View Details
- August 1990 (Revised February 1991)
- Case
Whirlpool Corp.
By: Michael Y. Yoshino and Sarah D. Hall
Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details
- March 1985 (Revised September 1986)
- Case
General Electric Co.: Major Appliance Business Group (A)
By: John A. Quelch
- March 1985 (Revised January 1986)
- Case
General Electric Co.: Major Appliance Business Group (C)
By: John A. Quelch
- March 1985 (Revised November 1985)
- Case
General Electric Co.: Major Appliance Business Group (D)
By: John A. Quelch
- November 1984
- Background Note
Note on the Major Home Appliance Industry--1984 (Condensed)
By: Joseph L. Bower
Keywords: Manufacturing Industry