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  • 06 Dec 2012
  • News

Surviving Disruption

  • November 2024
  • Supplement

Epic Games: Nineteen Eighty-Fortnite (B)

By: Andy Wu and Ronald Wang
In a significant ruling on April 24, 2023, the U.S. Court of Appeals for the Ninth Circuit upheld portions of the district court’s decision against Epic Games back in September 2021. However, Apple’s anti-steering provisions, which restricted app developers from... View Details
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  • Winter 2020
  • Article

The Sky above and the Mud below: Two Books about Steve Jobs

By: Richard S. Tedlow
Steve Jobs was the most charismatic businessperson in the modern era. When he died, on October 5, 2011, Apple was inundated with condolence messages from all over the United States and from around the world. These notes were sent not only to Apple headquarters in... View Details
Keywords: Steve Jobs; Impact
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  • October 2020 (Revised August 2022)
  • Case

Epic Games: Nineteen Eighty-Fortnite

By: Andy Wu, Miaomiao Zhang and Christopher Zhang
In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details
Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States
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  • 09 Dec 2014
  • News

The Discipline of Business Experimentation

  • 29 Sep 2015
  • First Look

September 29, 2015

organizations (NGOs), stepped up to discuss their responsibilities for improving conditions for Bangladeshi garment workers. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516014-PDF-ENG Harvard Business School Case 716-401 Apple's Future: View Details
Keywords: Sean Silverthorne
  • September 2012 (Revised January 2013)
  • Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States
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  • 08 Sep 2011
  • What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

Summing Up The first impression I get from respondents to this month's column is that Steve Jobs can't be replaced as CEO of Apple by just one person. Rather the succession must include at least a head of design (according to Yadeed Lobo)... View Details
Keywords: by James Heskett; Computer
  • 16 Feb 2016
  • First Look

February 16, 2016

process within apps with a single touch and without needing to repeatedly enter credit card information, the billing address, or shipping address. On October 20, 2014, U.S. consumers could start using Apple Pay in View Details
Keywords: Sean Silverthorne
  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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  • March 2023 (Revised June 2023)
  • Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
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  • 14 Jan 2014
  • First Look

First Look: January 14

adjustments to the initial pricing scheme that were set to go into effect August 1. Were these changes enough to turn things around? Should Johnson stay the course on the other elements of his repositioning efforts? Is Johnson's experience in setting up View Details
Keywords: Sean Silverthorne
  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

entrepreneurs. Designed for entrepreneurial and international business courses. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807075 Bill Gates and Steve Jobs Harvard Business School Case 407-028 Bill Gates and Steve jobs, founders... View Details
Keywords: Martha Lagace
  • 10 Jul 2007
  • Working Paper Summaries

Platform Envelopment

Keywords: by Thomas Eisenmann, Geoffrey Parker & Marshall Van Alstyne; Technology
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

decided to make adjustments to the initial pricing scheme that were set to go into effect August 1. Were these changes enough to turn things around? Should Johnson stay the course on the other elements of his repositioning efforts? Is Johnson's experience in setting up... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

collections, other online stores (such as allofmp3.com), p2p file sharing networks, and other forms of piracy (like sharing between friends). A thriving p2p community acts as an engine for iPod sales. ITunes's 99 cents per song is... View Details
Keywords: by Sean Silverthorne; Music
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

should be about providing real value to consumers, not about tricking them into buying something they do not want. Q: Apple appears to be making some changes in the iTunes store that could help labels.... View Details
Keywords: by Sean Silverthorne; Music
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based... View Details
Keywords: Sean Silverthorne
  • Article

Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study

By: Noy Alon, Ariel Dora Stern and John Torous
BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous... View Details
Keywords: Mobile Health; Smartphone; Food And Drug Administration; Risk-based Framework; Health Care and Treatment; Mobile and Wireless Technology; Applications and Software; Framework
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  • 05 Jul 2023
  • HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

Ron Johnson as chief executive officer of JCPenney. Johnson joined from Target and previously worked for Apple, where he’s credited with developing the Apple Store concept. “The trap is when you rely too... View Details
Keywords: by Ben Rand