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- October 2013 (Revised October 2013)
- Case
Rhythm & Blues
By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 18 Feb 2009
- First Look
First Look: February 18, 2009
prevent hunters from moving into the wildlife reserve. The fence, however, also prevented traditional east-west migration of animals across the region. Through the 1980s and 1990s, the farms within the Sabi Sand Game reserve converted... View Details
Keywords: Martha Lagace
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
company’s investment in the online social entertainment world. The researchers started playing Fortnite during the pandemic “to break the monotony of constant Zoom meetings,” Wu says. But soon, they found themselves spending real money on... View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
mutuality of interests that is central to creating strong alliances—such as the fit between the American Humane Association (AHA) and Ralston Purina Company. It was logical for the AHA, which advocates for animal causes and represents... View Details
Keywords: by James Austin
- 16 Aug 2016
- First Look
August 16, 2016
ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
http://hbr.org/product/anglo-american-implementing-a-social-way-for-global-mining/an/414063-PDF-ENG Harvard Business School Case 414-056 Fei Cheng Wu Rao As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth... View Details
Keywords: Sean Silverthorne