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- All HBS Web (58)
- Faculty Publications (17)
Show Results For
- All HBS Web (58)
- Faculty Publications (17)
- February 2012
- Teaching Note
Walt Disney and the 1941 Animators' Strike (TN)
By: Anthony J. Mayo and Johnathan Cromwell
Keywords: Animation Entertainment
- February 2004 (Revised September 2006)
- Case
Finding a Response: Pixar and a Coy Story
Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details
Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Miller, Gregory S. "Finding a Response: Pixar and a Coy Story." Harvard Business School Case 104-069, February 2004. (Revised September 2006.)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
the brand was trying to tell? When you look at the ads across the entire programming, and there's 85 to 90 ads that are aired during the Super Bowl, which people actually watch, you begin to see the themes coalesce around a few different ideas. Those ideas tend to... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
Box” referring to 9/11 with no explanation, suggesting a sinister relationship of some kind. Other snafus, such as recommendations on the children’s YouTube service that directed children watching cute pet tricks to a site featuring View Details
Walter E. Disney
Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length... View Details
Keywords: Entertainment & Broadcast Media
Michael D. Eisner
Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released View Details
Keywords: Entertainment & Broadcast Media
- 15 Apr 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro
Diplomacy in the Office of Career Services. What do you enjoy about working with organizations? I manage relationships with organizations in the Technology and Entertainment and Media industries, along with startups which is a lot of fun.... View Details
- October 2013 (Revised October 2013)
- Case
Rhythm & Blues
By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
- 10 Mar 2021
- News
Elevator Pitch: Game Time
Video Embed Animation by Drue Wagner and Troubadour Image + Sound Concept: Tilt Five is an entertainment system that uses augmented reality (AR) glasses, a game board, and a wand controller to engage players... View Details
Keywords: AI; virtual reality; gaming; technology; entrepreneurship; startups; Arts, Entertainment; Arts, Entertainment
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 02 Dec 2019
- News
Supporting the School as a Student and Young Alumna
Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy... View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details
- Web
Student Clubs | MBA
Beyond Dance Club Bitcoin & Crypto Club Black Investment Club Boat Club Brazilian-Portuguese Cultural Club Brew Club Business of Animal Protection Club Business of Sports Club C Canadian Club Cannabis Business Association Catholic... View Details
- 01 Sep 2006
- News
High Adventure
BEILHARZ: "I no longer feel like one of those pet animals on a wheel." On a rare break from running her new ecotourism business in the wilds of Texas Hill Country, Amy Beilharz (MBA ’84) reflects on the life she and her husband, David,... View Details
- 01 Jun 2012
- News
Inspiration Is Not Enough
approved.” Like Hefner, other innovators in Harris’s pantheon never get dulled by the details. Southwest Airlines cofounder Herb Kelleher was known to personally load baggage to improve employee morale. Walt Disney, as much of a business pioneer as View Details
- 01 Mar 2005
- News
In the Blood
Chimneys (named for the Bermuda address of an old fraternity brother and the number of chimneys on Clay’s restored farmhouse). By 1978 he had twenty broodmares; in 1984 he launched his stallion business. “I enjoy the spectacle of animals... View Details
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
girl. Maybe this was due to a language difference. “Kitty” doesn’t necessarily mean “cat” in Japanese. It’s a name like Katy or John. Lost in translation. A character needs to be a different creation from the animal that inspires it—when... View Details
- 01 Mar 2004
- News
HBS Alumni Explore Tanzania
Canada, Shanghai, Bogotâ¡, London, Paris, Valencia, Santiago, Bangkok, and Auckland. We spend our first four days viewing wild animals in the Ngorongoro crater, Serengeti, and Lake Manyara regions. Our guides manage simultaneously to... View Details
- 01 Sep 2020
- News
In My Humble Opinion: Screen Tested
made Harden’s CEO appointment official in 2018; now, as then, the Australian native is leading Hello Sunshine’s efforts to focus on strong, female-focused narratives across film, television, unscripted, and animation divisions, in... View Details
- 01 Jun 2015
- News
Screen Grab
veteran of the company. “It’s a matter of thinking about how to take all of this wonderful entertainment and news programming and make it available to different consumers at different price points. That’s an endlessly challenging puzzle.... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment