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    • All HBS Web  (99)
      • Faculty Publications  (29)

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      • February 2001 (Revised November 2009)
      • Case

      Amazon.com (D)

      By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
      At the end of 1999, Amazon.com founder and CEO Jeff Bezos--just named Time Magazine's Man of the Year--ponders the next moves for his company. Having expanded into numerous categories in 1999, ranging from Z-shops to Auctions to E-cards as well as increasing the number... View Details
      Keywords: Growth and Development Strategy; Organizational Change and Adaptation; Competitive Advantage; Expansion; Online Technology; Retail Industry
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      Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "Amazon.com (D)." Harvard Business School Case 901-022, February 2001. (Revised November 2009.)
      • September 2000 (Revised November 2002)
      • Case

      Amazon.com: 1994-2000

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
      • August 2000 (Revised February 2003)
      • Case

      Borders Group, Inc.

      By: Zeynep Ton and Ananth Raman
      Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
      Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
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      Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
      • June 2000 (Revised February 2003)
      • Teaching Note

      Amazon.com Series TN

      By: Lynda M. Applegate and Meredith Collura
      Teaching Note for (9-800-330), (9-800-441), (9-801-194), and (9-801-392). View Details
      Keywords: Value; Infrastructure
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com Series TN." Harvard Business School Teaching Note 800-431, June 2000. (Revised February 2003.)
      • June 2000 (Revised September 2004)
      • Exercise

      Amazon.com Valuation Exercise

      By: Lynda M. Applegate
      Designed to accompany Amazon.com: Exploiting the Value of a Digital Business Infrastructure. View Details
      Keywords: Valuation
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      Applegate, Lynda M. "Amazon.com Valuation Exercise." Harvard Business School Exercise 800-441, June 2000. (Revised September 2004.)
      • June 2000 (Revised September 2000)
      • Case

      Amazon.com: Exploiting the Value of Digital Business Infrastructure

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)
      • September 1999 (Revised June 2001)
      • Case

      eBay, Inc.

      By: Stephen P. Bradley and Kelley Porter
      eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry
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      Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
      • April 1998 (Revised February 2001)
      • Case

      Amazon.com (B)

      By: Jeffrey F. Rayport
      Discusses Amazon.com's newest and biggest challenge: The threat of Barnes & Noble's entrance into the on-line bookselling industry with its new site--barnesandnoble.com. View Details
      Keywords: Competition; Internet; Retail Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (B)." Harvard Business School Case 898-084, April 1998. (Revised February 2001.)
      • March 1997 (Revised April 1998)
      • Case

      Amazon.com (A)

      By: Jeffrey F. Rayport
      Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value... View Details
      Keywords: Competition; Internet and the Web; Entrepreneurship; Retail Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)
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