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- All HBS Web
(33)
- News (13)
- Research (17)
- Events (1)
- Multimedia (1)
- Faculty Publications (12)
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Results
- 01 Mar 2013
- News
Cyberposium
pervasive 24/7 technological connectivity. Highlights included keynote speakers Drew Houston (Dropbox founder and CEO), Lee Hower (LinkedIn cofounder), and Alexa Hirschfeld (Paperless Post cofounder and CEO), as well as panel discussions... View Details
- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
how business can help “turn our world around.” The talk was based on her popular MBA course, Reimagining Capitalism: Business and the Big Problems. From left: Alexa McCulloch (MBA 1999), president, HBSASC; Jennifer Nash, director, HBS... View Details
Keywords: Margie Kelley
- 18 Nov 2020
- News
Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar
networking. For their first virtual GNN, the HBS Club of Southern California decided to go with a speed-dating style event. “Our alumni had indicated that they really wanted to meet new HBS alums in the area and it’s been hard to do in the virtual environment,” says... View Details
Keywords: Margie Kelley
- Web
Harvard Business School
Science, 1936. Henderson, Alexa Benson. Atlanta Life Insurance Company: Guardian of Black Economic Dignity . Tuscaloosa: The University of Alabama Press, 1990. Hill, Laura Warren, and Julia Rabig, eds. The Business of Black Power:... View Details
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
From left: Alexa McCulloch (MBA 1999), president, HBSASC; Jennifer Nash, director, HBS Business and Environment Initiative; Professor Rebecca Henderson; Alan Horn (MBA 1971), chair, Walt Disney Studios; Roland Hwang, managing director,... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
always meet them? That sounds like marketing roulette. Amazon is known for its constant experimentation. It has the perfect website and Alexa technology for conducting endless experiments. It uses them to discover what people of various... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
programs, including the forthcoming Winter Olympics. Thales Teixeira Lumry Family Associate Professor of Business Administration My top vote for best Super Bowl spot goes to Amazon's Alexa voice-loss ad. In a year in which Amazon and... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
according to Alexa Internet. The business-oriented social network has more than 300 million members, all of whom list their educational and professional achievements on the site in the name of professional networking. Of course, these... View Details
Keywords: by Carmen Nobel
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
substituting for Alexa after she lost her voice, and Tide, which offered multiple spots featuring actor David Harbour seemingly appearing in other ads, then pointing to clean clothes and calling it “a Tide ad.” PepsiCo, Wendy’s, and... View Details
Keywords: Margie Kelley
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
and then you can grab it and look at it anytime. You can make changes. I have an Alexa now and Alexa wakes me up every day and it's my way of making sure I don't need my phone in my room. And so it's those... View Details
- Article
Megastudies Improve the Impact of Applied Behavioural Science
By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth
Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details
Milkman, Katherine L., Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman, and Angela L. Duckworth. "Megastudies Improve the Impact of Applied Behavioural Science." Nature 600, no. 7889 (December 16, 2021): 478–483.
- 01 Dec 2016
- News
Alumni Books of 2016
Press) The authors discuss the surprising paths people take to entrepreneurship, as seen in this collection of 16 interviews with a mix of established young entrepreneurs (like Alexa Hirschfeld of Paperless Post and Justin McLeod of the... View Details