Alcoholic Drinks - Publications - Faculty & Research

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

that 43 percent of Gen Z adults over age 21 have never had an alcoholic cocktail, and about 45 percent of adult Americans don’t drink at all,” says Wood. “And 66 percent of Millennials are buying more no-... View Details

Keywords: Margie Kelley

15 Oct 2024
Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

former HBS doctoral student. Why people count on willpower Zlatev says commitment strategies can be extremely effective, such as partnering with a friend to remain accountable about reaching a goal, whether it’s eating healthier, exercising more, or View Details

Keywords: by Michael Blanding

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

Mountain Dew), and alcohol (Budweiser, Dos Equis, Captain Morgan, etc.). The team built a model relating the amount of entertainment a participant experienced with both their viewing interest and their intent to purchase a brand.... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

12 Sep 2006
First Look

First Look: September 12, 2006

Case 706-447 Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams.... View Details

Keywords: Sean Silverthorne

18 Aug 2009
First Look

First Look: August 18

transportation infrastructure, they come up against an accountability and measurement problem: how to address an urgent request from Ghana to fund community services-such as schools and drinking water-for which the results will be more... View Details

Keywords: Martha Lagace

08 Nov 2016
First Look

November 8, 2016

two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned... View Details

Keywords: Sean Silverthorne

01 Jun 2022
News

Blissful Thinking

that they make, for example, is believing that they’ll actually find satisfaction through money, power, and fame. Sooner or later, they become a success addict. If you’re an alcoholic, you can’t actually drink so much View Details

Keywords: Dan Morrell; illustration by Dan Winters

Publications