Airline Seat Upgrades - Publications - Faculty & Research

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31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and... View Details

Keywords: by Garry Emmons; Service

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details

Keywords: by Carmen Nobel; Advertising

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

credit analysts exhibit a sizable partisan gap in their economic outlook, with roughly two-thirds the size of the gap observed among households. This bias affects analysts’ decision to upgrade or downgrade corporate credit ratings,... View Details

Keywords: by Rachel Layne

12 Feb 2008
First Look

First Look: February 12, 2007

development of the European Integration process up to 2004, focusing in particular on the Lisbon Agenda for upgrading Europe's competitiveness. It discusses the different policy areas that have been approached at the European level over... View Details

Keywords: Martha Lagace

09 Sep 2008
First Look

First Look: September 9, 2008

market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the View Details

Keywords: Sean Silverthorne