Publications

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May 2001 (Revised August 2001)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (B)

By: Benjamin C. Esty and Michael Kane

Supplements the (A) case. View Details

Keywords: Research and Development; Aerospace Industry

December 2000 (Revised August 2001)
Teaching Note

Airbus A3XX: Developing the World's Largest Commercial Jet (A) and (B) TN

By: Benjamin C. Esty and Michael Kane

Teaching Note for (9-201-028) and (9-201-126). View Details

Keywords: Aerospace Industry

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

May 1991 (Revised October 1993)
Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

By: David B. Yoffie

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details

Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Manufacturing Industry

May 1988 (Revised November 1990)
Case

Airbus vs. Boeing (B): The Storm Intensifies

By: Malcolm S. Salter

Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details

Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States

May 1988 (Revised November 1990)
Supplement

Airbus vs. Boeing (C): Steps Toward Dispute Resolution

By: Malcolm S. Salter

Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case. View Details

Keywords: Trade; Problems and Challenges; Conflict and Resolution; Aerospace Industry; United States

May 1986 (Revised November 1990)
Case

Airbus vs. Boeing (A): Turbulent Skies

By: Malcolm S. Salter

Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details

Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States