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  • All HBS Web  (194)
    • News  (66)
    • Research  (100)
    • Multimedia  (2)
  • Faculty Publications  (37)

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  • All HBS Web  (194)
    • News  (66)
    • Research  (100)
    • Multimedia  (2)
  • Faculty Publications  (37)
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  • May 2023
  • Supplement

Sian Flowers: Fresher by Sea - Video Supplement

By: Willy C. Shih
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details
Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
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Shih, Willy C. "Sian Flowers: Fresher by Sea - Video Supplement." Harvard Business School Multimedia/Video Supplement 623-713, May 2023.
  • December 1974 (Revised February 1985)
  • Case

Southwest Airlines (A)

Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas
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Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
  • May 1975 (Revised May 1982)
  • Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States
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Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
  • June 2002
  • Case

Southwest Airlines in Baltimore

By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details
Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland
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Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
  • January 2016 (Revised March 2016)
  • Case

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
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Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is... View Details
Keywords: by John Quelch; Advertising
  • 24 Jan 2024
  • Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

quality standards. The cost of reputational damage When we discuss the Boeing cases in my classes at Harvard Business School, I ask participants, “Are Boeing’s problems caused by individual leadership failures or a flawed culture?” The... View Details
Keywords: by Bill George; Air Transportation; Air Transportation; Air Transportation
  • 18 Nov 2014
  • First Look

First Look: November 18

http://www.hbs.edu/faculty/Publication%20Files/Teixeira%20et%20al%20(2014)%20Television%20Advertising%20and%20Online%20Shopping_7d5c54e1-fd1b-4dcc-bd41-06e2978d4f23.pdf   Working Papers The Air War versus The Ground Game: An Analysis of... View Details
Keywords: Sean Silverthorne
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
  • June 2016
  • Article

Task Segregation as a Mechanism for Within-Job Inequality: Women and Men of the Transportation Security Administration

By: Curtis K. Chan and Michel Anteby
What could explain inequality within a given job between groups of workers, particularly between women and men? Extant workplace inequality scholarship has largely overlooked as a source for inequality the job’s work content—the actual tasks workers perform. It is... View Details
Keywords: Inequality; Work; Mechanisms And Processes; Stratification; Labor Process; Qualitative Methods (General); Case Method; Field Research; Equality and Inequality; Working Conditions; Gender; Labor; Labor and Management Relations; Air Transportation Industry
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Chan, Curtis K., and Michel Anteby. "Task Segregation as a Mechanism for Within-Job Inequality: Women and Men of the Transportation Security Administration." Administrative Science Quarterly 61, no. 2 (June 2016): 184–216.
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

cinema matinee pricing) does not fit into the performance-based pricing model. Neither does stratified service pricing such as first class and economy in air travel. This is similar to product line pricing, and can be considered service... View Details
Keywords: by Benson Shapiro; Manufacturing
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

that such shifts will be drastic. On the other hand, “mobile apps don’t require much fixed costs, so you can change the business objective more easily.” (The way Airbnb did from focusing on air mattresses in someone’s living room to... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

patients alike will be able to track and share air quality analytics in a very democratized way from their handheld sensors connected to their mobile phones and organized and served up by third-party rating... View Details
Keywords: by Dina Gerdeman
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 14 Feb 2012
  • First Look

First Look: February 14

characterized by some boundary conditions (Study 6). We discuss the theoretical contribution of this work to research on moral regulation and ethical behavior. "CEO Relational Leadership and Strategic Decision Quality in Top... View Details
Keywords: Carmen Nobel
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

future may need to see more of it. It puts a lot of emphasis on the quality of the space itself. An old building looks dirty, no matter how clean it is. Design is going to be a big focus going forward; how can we use our tables or... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

you have to interact with both the thredUP website and its sellers." Clearing The Air A general misunderstanding of how MSPs work has hampered entrepreneurial attempts to create them and venture investments to bankroll them, says Hagiu.... View Details
Keywords: by Julia Hanna
  • 24 May 2018
  • Research & Ideas

Distance Still Matters in Business, Despite the Internet

Doing so yields a novel outlook. Research has found many variants of the same theme: The experience with the commercial internet depends on where you are located. It manifests in a surprising number of dimensions. For example, the quality... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

use of power is the objective, they ask, why is it that the wrong people often possess power? They point to several reasons. Power-seekers self-select. They appear to want the job more. They also impress us—“many of us are disposed to prefer people who project an View Details
Keywords: by James Heskett
  • 03 Oct 2011
  • Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details
Keywords: by Michael Blanding; Manufacturing
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