Publications

June 2015
Supplement

Precista Tools AG

By: John A. Davis

March 2005 (Revised November 2005)
Teaching Note

Bertelsmann AG (TN)

By: Bharat N. Anand

Teaching Note to (9-703-405). View Details

Keywords: Media and Broadcasting Industry

April 1992
Case

Deutsche Shell AG

By: Hugo Uyterhoeven

Keywords: Energy Industry

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17 Jan 2020
News

Review: Competing in the Digital Age

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details

Keywords: by Dina Gerdeman

June 1997
Teaching Note

Global Industries, AG TN

By: David F. Hawkins

June 1984
Case

Jet Age Travel (Condensed)

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April 1988 (Revised July 1989)
Case

Precista Tools AG (A)

A young woman manager in a Swiss family firm finds that her role as a managing director becomes bitterly unpleasant once her older brother decides to leave an engineering career and join the family business. That is what the father, who was head of the business had... View Details

Keywords: Leadership; Family Business; Family and Family Relationships; Gender Characteristics; Switzerland

August 2013 (Revised August 2014)
Case

Catalina In the Digital Age

By: Robert J. Dolan and Uma R. Karmarkar

Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details

Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science

21 May 2016
News

The Age of Consignment

“Ethical elimination” is the necessary corollary of ethical consumption, writes the New York Times, and HBS alumni are leading the way with online resell companies that make it easy to get rid of—and even make a profit from—your old gadgets, outdated fashion, and... View Details

June 2001 (Revised February 2005)
Background Note

Creative Destruction of Industrial Age Management Principles and Creative Construction of Information Age Management Principles

By: Richard L. Nolan

Traces the creative destruction of industrial age management principles and creative construction of new management principles more appropriate for the information age. Includes self-administered questionnaire to permit managers to assess the status of the... View Details

Keywords: Transformation; Disruptive Innovation; Goals and Objectives; Management Analysis, Tools, and Techniques; Personal Development and Career; System; Information Technology

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01 Jun 2009
News

Decisions through the Ages

WATANABE: A primer for all ages on how to think entrepreneurially. Photo Courtesy Portfolio/Penguin Group USA In business and education, Japan and the United States seem to alternate as inspirations for one another, and Ken Watanabe (MBA... View Details

Keywords: Publishing Industries (except Internet); Information

January 2018 (Revised March 2020)
Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal

By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details

Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry

10 Mar 2020
News

Competing in the Age of A.I. — Interview with Marco Iansiti and Karim R. Lakhani

Program

Competing in the Age of AI—Virtual

Summary Artificial intelligence (AI) is revolutionizing the way today's businesses compete and operate. By putting AI and data at the center of their capabilities, companies are redefining how they create, capture, and share value—and are achieving impressive growth as... View Details

Apr 2014
Lecture

Gilded Age Political Economy

By: Laura Phillips Sawyer

March 1992 (Revised March 1998)
Case

Adam Opel AG (B)

By: Hugo Uyterhoeven

Should General Motors make a strategic manufacturing investment in East Germany after becoming number one in this market through an aggressive marketing strategy? The proposal, dependent on government assistance and based on a number of uncertain economic assumptions,... View Details

Keywords: Transformation; Investment; Government and Politics; Leadership; Marketing Strategy; Production; Organizational Structure; Strategy; Germany

March 1992 (Revised April 2000)
Case

Adam Opel AG (A)

By: Hugo Uyterhoeven

Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details

Keywords: Transformation; Government and Politics; Organizations; Business and Government Relations; Strategy; Competitive Strategy; Germany