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February 2025
Supplement

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Bicycle Industry; Africa; Kenya

April 2024 (Revised February 2025)
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

October 1999 (Revised April 2004)
Supplement

South Africa Supplement

By: Richard H.K. Vietor and Rebecca Evans

Updates the case. View Details

Keywords: South Africa

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December 2008 (Revised June 2009)
Case

Lapdesk Goes Global - Africa First

Shane Immelman, founding CEO of the Lapdesk Company of South Africa, is facing a number of challenges in taking Lapdesk from South Africa and into the rest of the African continent. How should the African strategy be different from that of South Africa? What is the... View Details

Keywords: Global Strategy; Problems and Challenges; Africa; South Africa

August 2023 (Revised April 2024)
Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya

April 2011 (Revised July 2011)
Case

Renewing GE: The Africa Project (A)

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details

Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States

July 2016 (Revised October 2018)
Case

Tolaram: Innovating in Africa

By: Derek van Bever and Efosa Ojomo

Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details

Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa

February 2024
Case

Tony Elumelu Foundation: Democratizing Luck Across Africa

By: Paul A. Gompers and Samir Saxena

Founded in 2010, The Tony Elumelu Foundation is Africa’s leading philanthropy working to support entrepreneurs in Africa with access to seed capital, business management training, mentorship, and access to networks. Through a $100 million commitment by its founder,... View Details

Keywords: Entrepreneurship; Innovation Leadership; Philanthropy and Charitable Giving; Mission and Purpose; Education Industry; Nigeria; Africa

June 2012 (Revised August 2014)
Supplement

Foreign Direct Investment and South Africa (B)

By: Eric Werker and Ian McKown Cornell

Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Updates the 2006 case to 2012. The subsequent six years only reinforce the message of the original case. Since the end of apartheid, South Africa had... View Details

Keywords: Global Business; Developing Countries; Business Government Relations; Economic Growth; Foreign Direct Investment; Globalized Markets and Industries; Developing Countries and Economies; Business and Government Relations; South Africa

April 2007 (Revised August 2014)
Case

Foreign Direct Investment and South Africa (A)

By: Eric Werker

Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Since the end of apartheid, South Africa had undertaken substantial economic reforms in order to attract more foreign direct investment, but it was... View Details

Keywords: Decision Choices and Conditions; Macroeconomics; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Africa; South Africa

February 1993 (Revised November 1993)
Case

East Africa Industries Limited

By: James E. Austin and Michael Grossman

Keywords: Africa

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December 2014 (Revised January 2018)
Case

Yara International: Africa Strategy

By: Michael E. Porter, Mark R. Kramer, Jorge Ramirez-Vallejo and Kerry Herman

Leading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural... View Details

Keywords: Shared Value; Tanzania; Agriculture Reform; Value Creation; Plant-Based Agribusiness; Agriculture and Agribusiness Industry; Chemical Industry; Tanzania

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

More than one decade after the fall of apartheid, and despite ambitious economic reforms by the ANC government, foreign direct investment flows into South Africa averaged around two-thirds less than investments in comparable... View Details

Keywords: by Martha Lagace

July 2011 (Revised August 2011)
Supplement

Renewing GE: The Africa Project (B)

By: David A. Thomas and Stephanie J. Creary

This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Multinational Firms and Management; Developing Countries and Economies; Consumer Products Industry; Hong Kong; Africa; Republic of Ireland

October 2022 (Revised September 2024)
Case

mPharma: Scaling Access to Affordable Primary Care in Africa

By: Regina E. Herzlinger and Ben Creo

mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine... View Details

April 2015
Teaching Note

Yara International: Africa Strategy

By: Michael Porter and Jorge Ramirez-Vallejo

Leading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural... View Details

Keywords: Shared Value; Tanzania; Agriculture Reform; Africa; Tanzania

November 1997
Teaching Note

Woolworths South Africa TN

By: David B. Yoffie

Teaching Note for (9-798-026). View Details

Keywords: Retail Industry; South Africa

February 1993
Supplement

Otis South Africa (C)

By: Michael Beer

Relates Otis South Africa's management actions in their efforts to transform the company. Students will be asked to judge the effectiveness of the corporate change programs instituted by management. View Details

Keywords: Transformation; Judgments; Business or Company Management; Performance Effectiveness; Industrial Products Industry; South Africa

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September 2022 (Revised December 2022)
Case

QED Invests in Africa

By: Álvaro Rodríguez Arregui and James Barnett

In March 2022, investors at venture capital firm QED consider strategy for establishing business in Africa. View Details

Keywords: Analysis; Investment; Geography; Markets; Operations; Strategic Planning; Strategy; Financial Services Industry; Africa; Nigeria; North America; Canada; Europe; Asia; Latin America

November 2010
Teaching Note

Databank in Africa (TN)

By: Jordan I. Siegel

Teaching Note for 708478. View Details

Keywords: Strategy; International Finance; Financial Services Industry; Africa

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