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- 01 Jun 2010
- News
MBAs on a Mission
herd of elephants in Ghana? Working for the World Wildlife Fund (WWF) might seem like a logical step, but Andrew Murphy (MBA ’07), director of strategy, research, and development at the WWF’s Markets Group, would disagree. He insists his... View Details
- 01 Sep 2016
- News
Offshore Learning
the New England power industry, where he played a key role in building a start-up company into a $300 million energy marketing enterprise. Seeds of Success When he rejoined Outward Bound full time at Thompson Island in 2005, Pearson... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
cherries grown by KZ Noir, the Kaizen affiliate that acquired the Rwandan washing stations. Now instead of being shipped to Europe, East Asia, or North America, some of those bags are traveling a shorter distance to Nigeria. Dozie’s Café... View Details
- 01 Apr 1997
- News
Facing the Music
switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details
Keywords: Marguerite Rigoglioso
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
Amabile's classroom help him to walk the fine line between guiding his company's creative team down the path recommended by market research and stifling their creativity by giving too much direction. "What Professor Amabile's research... View Details
- 01 Dec 2015
- News
Golden State of Mind
pedigree, becoming a VC wasn’t the original plan. Instead, Tim Draper wanted to be an entrepreneur. He had some good ideas, he says, which ran the gamut from digitizing music (back in the early 1980s) to a new global stock market to... View Details
Keywords: Julia Hanna
- 01 Jun 2010
- News
$how Me the Money
market factors, is usually accepted for tax purposes. Transfer pricing happens when affiliated companies — say, a parent and a subsidiary, or two subsidiaries — can set their own artificial (non-market)... View Details
- 04 Sep 2013
- News
From HBO to HBS
affiliate in Hawaii couldn't pick it up," he recalls. "We shipped them tapes of the programming. "Fast-forward to today, HBO has multiple networks with over 100 million subscribers worldwide, only 40 million of whom are in the United... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP.... View Details
- 02 Oct 2015
- News
The ‘F’ Word
coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details
Keywords: Walt Disney Studios
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
overwhelmed, Alene continued production, providing face shields free of charge to more than 300 organizations across a dozen states. Among the media outlets that featured the effort were ABCs: Pandemic What You Need To Know, The White House Facebook Page, and... View Details
- 01 Jun 2012
- News
Around the World
People like me who were born in places like India and came here to study didn’t plan to go home.” What a difference a few decades have made. Tectonic shifts in geopolitics and business have profoundly reshaped thinking about management education. China, under Deng... View Details
- 01 Jun 2018
- News
The Long Run
product of the GPP’s Substance Abuse Research Alliance (SARA), an affiliate group of 150 researchers, public officials, and practitioners all working to turn the rising tide of deaths from opioid overdose. Langford, here for the... View Details
- 01 Mar 2008
- News
One-on-One with Jim Breyer
Capital Association. When it comes to technology start-ups, Accel’s niche, Breyer ascribes the firm’s success to “a balance of people judgment, market intuition, as well as luck,” with luck sometimes claiming top billing. He candidly... View Details
- 01 Jun 2000
- News
The Business of Biotech
biotechnology. The prospect is exhilarating, but the road to this brave new biotech world has more than a few bumps. With an average time line of ten years required to bring a drug to market - and the potential for failure looming every... View Details
Keywords: Julia Hanna
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details
- 01 Apr 2001
- News
New Ventures New Gains
pursue their idea for Finale, an upscale dessert restaurant and bakery they launched a year after graduation, they found their affiliation with HBS helped them tremendously. “There was not a door that did not open for us when we said,... View Details