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Show Results For
- All HBS Web
(538)
- News (73)
- Research (381)
- Events (3)
- Multimedia (1)
- Faculty Publications (213)
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- 01 Apr 2000
- News
Getting the Message
promote them. Adapted from "Restructuring in the U.S. Advertising Media Industry," by Alvin J. Silk, Lisa R. Klein, and Ernst R. Berndt, a paper that was presented at the Berlin Internet Economics Workshop... View Details
Keywords: Susan Young
- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350... View Details
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details
- 05 Aug 2015
- News
Bringing New Life to an Iconic Magazine
the organization (now operating as the Advisory Board Company and Corporate Executive Board) employs more than 6,500 people and generates annual revenues approaching $1.5 billion. While he didn’t fulfill his political dreams, Bradley realized that View Details
- 19 Sep 2016
- News
A Streamlined Time Inc.
vice president of Time Inc. and president of brands, laid out his vision for a more efficient and innovative future for the 94-year-old media company: “There’s clearly some disruption going on in the marketplace and we’re making some... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
INK-STAINED ORACLE: Buffett's Media General bid focused on small-town papers. AP Photo/Nati Harnik by Deborah Blagg In 2012, legendary investor Warren Buffett made a bid to buy a troubled Southeastern US newspaper business just three... View Details
- 01 Feb 2001
- News
Ready for Take-Off
marketplace matching educational institutions with student-loan lenders and lenders with secondary markets. Caroline A. Oberg (MBA '98) of ODAC, Inc., a software solution transforming the advertising media... View Details
Keywords: Spingboard
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven by... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
- 01 Jun 2015
- News
Screen Grab
and Blichfeld won a 2015 Writers Guild Award in Short Form New Media for “Rachel,” an episode about a cross-dressing author with writer’s block. “They’re exploring themes that many advertisers might not be... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers, broadband Internet access, cell... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
killed. Industry analysts and advertising experts told us that Tylenol was finished." As several HBS case studies point out, Tylenol was the country's best-selling over-the-counter pain reliever at the time of the poisonings, with 35... View Details
- 01 Oct 2000
- News
Faculty Retirements
work includes papers on "Restructuring in the U.S. Advertising Media Industry" and "The Emerging Position of the Internet as an Advertising Medium." Silk joined the HBS faculty... View Details