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Show Results For
- All HBS Web
(1,100)
- News (112)
- Research (835)
- Events (1)
- Multimedia (2)
- Faculty Publications (592)
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- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
yet less than 5 percent of the newspaper industry offers any targeted advertising products.” The irony, he notes, is that “the Internet will eventually eat into traditional print revenue, but the... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized... View Details
Keywords: Garry Emmons
- 06 Dec 2021
- News
What's the Word?
particularly women of color, were more likely to be employed by the industries hardest hit by shutdowns, including leisure, hospitality, and retail. “The gender pay gap, in aggregate, has shifted 8 cents in 25 years, which is pathetic.”... View Details
- 01 Oct 2018
- News
Advancing Opportunities for Others
person of color, when I am invited to a broad industry conference, you can count the number of people of color in the room. So we put together this conference and it has been oversubscribed every year that we've done it. And it's the most... View Details
Keywords: Finance
- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- 01 Oct 2000
- News
Faculty Retirements
Robert H. Hayes An expert on industrial management and competition, Robert Hayes, the Philip Caldwell Professor of Business Administration, Emeritus, joined the HBS faculty in 1966. He has taught numerous courses and thousands of students... View Details
- 05 Jul 2011
- News
Driving Innovation
Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
"Information is no longer power, it's the interpretation of information that is important," Martin Sorrell (MBA '68), chief executive of London-based WPP Group, told The Times of London (November 20, 1999). "Our clients are in an overcapacity situation in virtually... View Details
- 01 Oct 2000
- News
Internet Tsunami
system, much more so than in the United States," the New York Times (June 7, 2000) reported. Merchants, ranging from toy stores to fishmongers, pay a monthly fee to access Rakuten's e-commerce software and customer database. Merchants also enjoy low-cost View Details
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed... View Details
- 17 Apr 2014
- News
Striking a Balance
as well as a mentor to working women, Wilson knew how difficult those challenges could be. “Diane was a great advocate of dealing with the barriers that prevent or discourage women from moving ahead,” says Silk, an authority on the economics of the View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
- 01 Dec 2013
- News
14 for '14
1.0. But food is one of the biggest industries on the planet, and the tech that supports it hasn't changed in 30 years. Stay tuned for big innovation." —Nick Taranto (MPA/MBA 2010), cofounder, Plated Karen Tumulty "History—with the recent... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
to “The e-Philanthropy Revolution,” a recent working paper by HBS professor James E. Austin. His study of more than 150 WEBSEs illuminates the dynamics, challenges, and strategies of this nascent industry that links potential donors to... View Details
- 01 Jun 1997
- News
Carla Small
the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,... View Details
Keywords: Linda Goodspeed
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Oct 2000
- News
Books
a business landscape replete with possibilities, they select a single modern-day example -- the electronic computer -- as the focus of their study. Baldwin and Clark argue that the computer industry could not have experienced its... View Details