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- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a loan, buy insurance, or pay a... View Details
Keywords: Susan Young
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
dollars to spend in a given year, you're better off making 100 movies that each cost $10 million, or 20 that each cost $50 million. But it turns out that it's much safer to make a handful of really, really... View Details
- 02 Jan 2018
- News
Reconsidering Retirement
store in New Jersey; the son accompanied him on buying trips to New York and watched him negotiate for the best merchandise and price. He had even launched his own successful business before arriving at HBS: a birthday cake delivery service that View Details
- 01 Oct 1996
- News
Leading In a New Era
carriers that do that best will have a tremendous competitive advantage." Liz Claiborne, too, is applying technology "aggressively," Paul Charron says, to reduce the cost of operations, the time-to-market with new fashion products, and... View Details
Keywords: Nancy O. Perry
- 01 Jun 2020
- News
Inside Out
The second 90 percent that we are ignoring is the true cost of operating our buildings: the people inside. Most companies spend as much as 90 percent of their budgets on human resources, a figure largely driven by their salaries and... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
stress, depression, and mild traumatic brain disorders. Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 30 Jul 2024
- News
Reddit’s Rise
Steve Huffman and Alexis Ohanian in 2005, Reddit had seen its share of CEO turnover as it grappled with questions about how to moderate content and build a sustainable advertising model without crushing the site’s notoriously independent... View Details
- 01 Jun 1996
- News
Reinventing Marketing
Rounding out Marketing's agenda are multifaceted research projects. Professor Walter J. Salmon is looking at the costs and benefits of product variety for retailers and manufacturers as part of a joint project with the Food Marketing... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
suggestion would be to expand their service to DC, which is very transient and should be a good opportunity. —Susan Holliday (AMP 187, 2014) My advice is D2C, since the connection to the end customer is hugely valuable. But to scale, they should View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging... View Details
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
would ship it for us,” she says. “And you didn’t have to sell anything on Amazon. So they would store it and ship it, and it was really cost effective.” Ultimately, realizing that Amazon “is like the world’s biggest mall,” Ford decided to... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with customer acquisition... View Details
- 06 Dec 2021
- News
New Wave
harvest the kinetic energy of tides and waves without falling to pieces or costing an arm and a leg is tricky business, and many have failed in the attempt. “Plenty of systems have ended up on the floor of the ocean,” says Rahul Shendure... View Details