Adidas - Publications - Faculty & Research

Web

Online Business Analytics Course | HBS Online

critical for business success and I now feel confident that I have the foundations in place. I am looking forward to embracing this capability further in my career. Emily Hardy Sr. Director Traffic Generation & Web Analytics, adidas Group... View Details

01 Oct 1998
News

Playing to Win

pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and... View Details

Keywords: Garry Emmons

01 Sep 2012
News

Muhammad Yunus Visits HBS

more than 1 million homes. He has also arranged partnerships with multinationals to combat illness. For example, he persuaded Adidas to build a shoe that conformed to the company’s quality standards but still would cost only one euro.... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

Web

Outdoors Club | MBA

outdoor company partners, such as Hipcamp, Arc’teryx, and adidas Outdoor. Annual Events Boston-area exploration opportunities Day and overnight trips in the Northeast Education and skills development sessions International treks during... View Details

08 Sep 2010
News

Last Look - September 2010

“Since it appears I am holding a sneaker (or ‘trainer,’ since we’re British), I think the case concerned Adidas performance claims in the UK market.” Section-mate Christian de Juniac wrote: “I seem to remember that there was a case in... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

16 Dec 2014
First Look

First Look: December 16

Results also show that third-party sellers affected by Amazon's entry appear to be discouraged from growing their businesses on the platform subsequently. Download working paper: http://ssrn.com/abstract=2533616 Cases & Course Materials Harvard Business School Case... View Details

Keywords: Sean Silverthorne

16 Mar 2022
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

the US in the sports industry. Bringing His Skills Back to the Court After a little more than a year in the UK, the sports industry came calling for Laitsas yet again and he returned to the US. The Head of the North America Basketball Business Unit at View Details

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had already ventured into— by acquiring... View Details

Keywords: by Feng Zhu; Technology; Information Technology

20 Sep 2021
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

the sports industry. Bringing His Skills Back to the Court After a little more than a year in the UK, the sports industry came calling for Laitsas yet again and he returned to the US. The Head of the North America Basketball Business Unit at View Details

01 Sep 2017
News

In My Humble Opinion: Career Peak

sponsored adventure athlete—she currently works with Adidas Terrex and PowerBar—Stroeer’s office is the outdoors, and her assignments, all documented on social media, take her from Aspen, where she ran a mountainous backcountry marathon,... View Details

Keywords: April White

20 Jul 2010
First Look

First Look: July 20

Founding of Nike Noam Wasserman and Kyle AndersonHarvard Business School Case 810-077 It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project,... View Details

Keywords: Martha Lagace

19 Jul 2011
First Look

First Look: July 19

market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each... View Details

Keywords: Sean Silverthorne

01 Dec 2017
News

Yoga Inc.

future,” DeCoons says. “Even mainstream brands like Under Armour and Adidas want to be part of those experiential events, because they want to cater their products to support those lifestyles.” There’s an opportunity, he adds, for... View Details

Keywords: Deborah Halber

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

Publications