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  • All HBS Web  (69)
    • News  (23)
    • Research  (38)
    • Multimedia  (1)
  • Faculty Publications  (14)

Show Results For

  • All HBS Web  (69)
    • News  (23)
    • Research  (38)
    • Multimedia  (1)
  • Faculty Publications  (14)
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  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

information and updates through early 2016. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717504-PDF-ENG Harvard Business School Case 618-025 Adaptive Platform Trials: The Clinical Trial of... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

benefits of sharing data, which can then be used to more quickly identify the most pressing targets and design trials to address them. Innovations to the typical clinical trial model are also being used. In... View Details
Keywords: by Julia Hanna; Health; Pharmaceutical
  • 14 Mar 2007
  • Op-Ed

Government’s Misguided Probe of Private Equity

Fifty-three years ago, Judge Harold Medina dismissed charges brought by the Justice Department against seventeen leading investment banks. A case built up over a decade of investigations and almost three years of trial collapsed when the... View Details
Keywords: by Josh Lerner; Financial Services
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

firm, how do you adapt to this really new technology? And as an established firm, how can you influence the perspective of others and ultimately the industry's evolution? In attempting to adapt, firms are constrained by their prior... View Details
Keywords: by Michael J. Roberts; Technology
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Negotiation Strategy: Pattern Recognition Game Harvard Business School Note 908-015 In negotiation, correctly identifying your counterpart's strategy is vital. Only then can you constructively influence their behavior—or adapt... View Details
Keywords: Martha Lagace
  • 10 May 2016
  • First Look

May 10, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51040 forthcoming American Journal of Health Promotion The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial By: John, Leslie K., Andrea Troxel,... View Details
Keywords: Carmen Nobel
  • 18 Dec 2012
  • First Look

First Look: December 18

advance research on teamwork in health care should consider using or adapting one of these instruments before creating a new one. Because instruments vary considerably in the behavioral processes and emergent states of teamwork that they... View Details
Keywords: Carmen Nobel
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

planned to pursue an aggressive schedule, moving the firm's Alzheimer's and Parkinson's disease imaging compounds through clinical trials and into the market. This involved expanding the firm's facilities and headcount, and he planned to... View Details
Keywords: Martha Lagace
  • 20 Aug 2013
  • First Look

First Look: August 20

make it the norm. August 2013 Management Science Pareto Efficiency in Robust Optimization By: Iancu, Dan, and Nikolaos Trichakis Abstract—This paper formalizes and adapts the well-known concept of Pareto e ciency in the context of the... View Details
Keywords: Anna Secino
  • 10 Nov 2015
  • First Look

November 10, 2015

communication and collaboration between practitioners and academics by introducing key vocabulary and concepts used in rigorous impact evaluation methods, starting with randomized controlled trials and comparing them with other methods... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

these reviews was cut. As a consequence, the transfer of tacit (or experiential) knowledge across projects began to suffer. In a transformation effort like FBC, which was based primarily on trial and error learning, problems such as these... View Details
Keywords: by Sean Silverthorne
  • October 2020 (Revised November 2023)
  • Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details
Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care and Treatment; Health Disorders; Leading Change; Technology Adoption; Digital Platforms; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility and Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing and Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
Citation
Educators
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Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

if any, should be made to adapt to a chosen market. Given high levels of piracy in the music industry, students are not only able to explore the value creation aspects of AKB48, but also the value-capture features of its business model.... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

memoir, Decoded. Droga5 wrestles with two disparate challenges: developing a campaign for the book's launch and finding a way to drive trial for Bing, Microsoft's new search engine. Droga5's innovative solution is to kill two birds with... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

How should a company deliver financial news—both good and bad—to a broad spectrum of stakeholders, including investors, customers, government, and environmentalists? Energy giants Total and BP have learned best practices through trial and... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted by DrumNet in Kenya that attempts to help farmers adopt and... View Details
Keywords: Martha Lagace
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professional athletes,... View Details
Keywords: Dina Gerdeman
  • 13 Oct 2015
  • First Look

October 13, 2015

Africa, and Latin America to seize the revolutionary mantle from the Soviet Union. The Soviet Union adapted to win it back, transforming the nature of socialist revolution in the process. This groundbreaking book is the first to explore... View Details
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