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  • All HBS Web  (5,235)
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  • January 2021
  • Technical Note

Business Model Ideation

By: Stig Leschly and Benjamin Henkes
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Leschly, Stig, and Benjamin Henkes. "Business Model Ideation." Harvard Business School Technical Note 821-071, January 2021.
  • June 2001
  • Background Note

Dot com Business Models

By: Richard L. Nolan
Describes dot com business models. Intended to be used as a handout with a case about dot com companies following case discussion. View Details
Keywords: Business Model; Business or Company Management; Web Sites; Web Services Industry
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Nolan, Richard L. "Dot com Business Models." Harvard Business School Background Note 301-152, June 2001.
  • March 31, 2020
  • Article

Reinventing the Direct-to-Consumer Business Model

By: Len Schlesinger, Matt Higgins and Shaye Roseman
Over the past decade, a new breed of “direct-to-consumer” (DTC) startups, including Warby Parker and Casper, helped forge a new business model. But lately that business model is faltering as the advantages that early entrants enjoyed have evaporated. To retool, DTC... View Details
Keywords: Direct-to-consumer; Omnichannel; Business Model; Change; Strategy
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Schlesinger, Len, Matt Higgins, and Shaye Roseman. "Reinventing the Direct-to-Consumer Business Model." H05HI1. Harvard Business Review Digital Articles (March 31, 2020).
  • December 2008
  • Article

Reinventing Your Business Model

By: Mark W. Johnson, Clayton M. Christensen and Henning Kagermann
Keywords: Business Ventures
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Johnson, Mark W., Clayton M. Christensen, and Henning Kagermann. "Reinventing Your Business Model." Harvard Business Review 86, no. 12 (December 2008).
  • April 2010
  • Course Overview Note

Competing through Business Models

By: Ramon Casadesus-Masanell
This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
Keywords: Curriculum and Courses; Business Model
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Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
  • July–August 2011
  • Article

Putting Business Models Under the Microscope

By: K. Merchant, Tatiana Sandino and D. Huelsbeck
The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details
Keywords: Business Model; Financial Management; Performance Evaluation
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Merchant, K., Tatiana Sandino, and D. Huelsbeck. "Putting Business Models Under the Microscope." Financial Management (CIMA) (July–August 2011), 54–55.
  • 22 Jul 2010
  • Working Paper Summaries

Business Model Innovation and Competitive Imitation

Keywords: by Ramon Casadesus-Masanell & Feng Zhu
  • January 2008 (Revised August 2009)
  • Module Note

Competing through Business Models (B): Competitive Strategy vs. Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Business Strategy; Competitive Strategy
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (B): Competitive Strategy vs. Business Models." Harvard Business School Module Note 708-475, January 2008. (Revised August 2009.)
  • May 2008
  • Teaching Note

Crafting Business Models (TN)

By: Lynda M. Applegate
Teaching Note for 808705 View Details
Keywords: Business Model
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Applegate, Lynda M. "Crafting Business Models (TN)." Harvard Business School Teaching Note 808-160, May 2008.
  • January – February 2012
  • Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details
Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry
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Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
  • November 2015
  • Teaching Note

GenapSys: Business Models for the Genome

By: Joseph B. Fuller and Matthew G. Preble
Teaching note to support "GenapSys: Business Models for the Genome." View Details
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Fuller, Joseph B., and Matthew G. Preble. "GenapSys: Business Models for the Genome." Harvard Business School Teaching Note 816-035, November 2015.
  • 2012
  • Chapter

Competing through Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models." Chap. 22 in Handbook of Research on Competitive Strategy, edited by Giovanni B. Dagnino, 460–491. Edward Elgar Publishing, 2012.
  • January – February 2011
  • Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
  • September 2009 (Revised March 2010)
  • Module Note

Competing Through Business Models (D)

By: Ramon Casadesus-Masanell and Taylor Philip Larson
This note was prepared to aid students in the EC course "Competing through Business Models." View Details
Keywords: Business Model; Competitive Strategy
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Casadesus-Masanell, Ramon, and Taylor Philip Larson. "Competing Through Business Models (D)." Harvard Business School Module Note 710-410, September 2009. (Revised March 2010.)
  • August 2015 (Revised May 2021)
  • Exercise

Business Models Problem Set

By: Ramana Nanda, William A. Sahlman, Robert White and Hunter Ashmore
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Nanda, Ramana, William A. Sahlman, Robert White, and Hunter Ashmore. "Business Models Problem Set." Harvard Business School Exercise 816-016, August 2015. (Revised May 2021.)
  • Teaching Interest

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

Keywords: Business Model; Strategy; Competitive Strategy
  • August 2007 (Revised February 2008)
  • Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo
After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details
Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China
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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty, and Waishun Lo. "Gome Electronics: Evolving the Business Model." Harvard Business School Case 308-026, August 2007. (Revised February 2008.)
  • 02 Oct 2019
  • Working Paper Summaries

The Value Potential of New Business Models

Keywords: by David J. Collis
  • Research Summary

Deep Indicators of Business Model Success

By: James L. Heskett
The purpose of this study is to develop ways of helping practitioners identify and measure deep indicators of success in the business models being pursued by their organizations. The hypothesis is that success is dependent on these deep indicators. The indicators are... View Details
  • June 2024
  • Module Note

Value Creation Potential of New Business Models

By: David J. Collis
A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
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Collis, David J. "Value Creation Potential of New Business Models." Harvard Business School Module Note 724-491, June 2024.
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