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  • All HBS Web  (5,014)
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  • May 2017 (Revised September 2018)
  • Supplement

Hilti Fleet Management (B): Towards a New Business Model

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
  • January 2003 (Revised May 2005)
  • Case

Zipcar: Refining the Business Model

By: Myra M. Hart, Michael J. Roberts and Julia Stevens
Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
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Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)

    Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

    This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details
    • January 2021
    • Technical Note

    Business Model Ideation

    By: Stig Leschly and Benjamin Henkes
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    Leschly, Stig, and Benjamin Henkes. "Business Model Ideation." Harvard Business School Technical Note 821-071, January 2021.
    • June 2001
    • Background Note

    Dot com Business Models

    By: Richard L. Nolan
    Describes dot com business models. Intended to be used as a handout with a case about dot com companies following case discussion. View Details
    Keywords: Business Model; Business or Company Management; Web Sites; Web Services Industry
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    Nolan, Richard L. "Dot com Business Models." Harvard Business School Background Note 301-152, June 2001.
    • March 31, 2020
    • Article

    Reinventing the Direct-to-Consumer Business Model

    By: Len Schlesinger, Matt Higgins and Shaye Roseman
    Over the past decade, a new breed of “direct-to-consumer” (DTC) startups, including Warby Parker and Casper, helped forge a new business model. But lately that business model is faltering as the advantages that early entrants enjoyed have evaporated. To retool, DTC... View Details
    Keywords: Direct-to-consumer; Omnichannel; Business Model; Change; Strategy
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    Schlesinger, Len, Matt Higgins, and Shaye Roseman. "Reinventing the Direct-to-Consumer Business Model." H05HI1. Harvard Business Review Digital Articles (March 31, 2020).
    • December 2008
    • Article

    Reinventing Your Business Model

    By: Mark W. Johnson, Clayton M. Christensen and Henning Kagermann
    Keywords: Business Ventures
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    Johnson, Mark W., Clayton M. Christensen, and Henning Kagermann. "Reinventing Your Business Model." Harvard Business Review 86, no. 12 (December 2008).
    • April 2010
    • Course Overview Note

    Competing through Business Models

    By: Ramon Casadesus-Masanell
    This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
    Keywords: Curriculum and Courses; Business Model
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    Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
    • January 2008 (Revised August 2009)
    • Module Note

    Competing through Business Models (B): Competitive Strategy vs. Business Models

    By: Ramon Casadesus-Masanell and Joan E. Ricart
    Keywords: Business Model; Business Strategy; Competitive Strategy
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    Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (B): Competitive Strategy vs. Business Models." Harvard Business School Module Note 708-475, January 2008. (Revised August 2009.)
    • July–August 2011
    • Article

    Putting Business Models Under the Microscope

    By: K. Merchant, Tatiana Sandino and D. Huelsbeck
    The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details
    Keywords: Business Model; Financial Management; Performance Evaluation
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    Merchant, K., Tatiana Sandino, and D. Huelsbeck. "Putting Business Models Under the Microscope." Financial Management (CIMA) (July–August 2011), 54–55.
    • 22 Jul 2010
    • Working Paper Summaries

    Business Model Innovation and Competitive Imitation

    Keywords: by Ramon Casadesus-Masanell & Feng Zhu
    • January – February 2012
    • Article

    When One Business Model Isn't Enough

    By: Ramon Casadesus-Masanell and Jorge Tarzijan
    Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details
    Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry
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    Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
    • 04 Sep 2013
    • News

    Hollywood’s Tanking Business Model

    • May 2008
    • Teaching Note

    Crafting Business Models (TN)

    By: Lynda M. Applegate
    Teaching Note for 808705 View Details
    Keywords: Business Model
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    Applegate, Lynda M. "Crafting Business Models (TN)." Harvard Business School Teaching Note 808-160, May 2008.
    • November 2015
    • Teaching Note

    GenapSys: Business Models for the Genome

    By: Joseph B. Fuller and Matthew G. Preble
    Teaching note to support "GenapSys: Business Models for the Genome." View Details
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    Fuller, Joseph B., and Matthew G. Preble. "GenapSys: Business Models for the Genome." Harvard Business School Teaching Note 816-035, November 2015.
    • 2012
    • Chapter

    Competing through Business Models

    By: Ramon Casadesus-Masanell and Joan E. Ricart
    Keywords: Business Model; Competitive Advantage
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    Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models." Chap. 22 in Handbook of Research on Competitive Strategy, edited by Giovanni B. Dagnino, 460–491. Edward Elgar Publishing, 2012.
    • January – February 2011
    • Article

    How to Design a Winning Business Model

    By: Ramon Casadesus-Masanell and Joan E. Ricart
    Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
    Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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    Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
    • 01 Jul 2021
    • News

    The Circular Business Model

    • August 2015 (Revised May 2021)
    • Exercise

    Business Models Problem Set

    By: Ramana Nanda, William A. Sahlman, Robert White and Hunter Ashmore
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    Nanda, Ramana, William A. Sahlman, Robert White, and Hunter Ashmore. "Business Models Problem Set." Harvard Business School Exercise 816-016, August 2015. (Revised May 2021.)
    • 13 Sep 2016
    • News

    The Hard Truth About Business Model Innovation

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