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Show Results For
- All HBS Web
(6,196)
- People (15)
- News (1,226)
- Research (3,997)
- Events (22)
- Multimedia (28)
- Faculty Publications (2,441)
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- 03 Nov 2021
- Blog Post
Alumni Viewpoints: Confronting the Climate Change Challenge
Aveeram WindBeing Responsible Towards the Environment Is a Great Financial Investment+Jennifer Tisdel Schorsch (MBA 1992) President, Water.orgIntegrate Water Strategy into Business Strategy+Michael Skelly (MBA 1991) CEO, Grid UnitedRise... View Details
- 01 Dec 2013
- News
Curing Health Care
EHR system. The scan might as well be stuck in a manila folder. “The biggest problem with health care today is not how expensive it is. It's that we're held down by force, our money is taken, and then we're shoved into a medical system that is not View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
context of an unsolved managerial and academic problem, we develop a review of existing literature, a description of current managerial challenges, and a sketch of future research opportunities. Corporate View Details
Keywords: Martha Lagace
- February 2007
- Case
Orientation for Viewing "Startup.com"
By: Noam T. Wasserman
Introduces founders Kaleil Isaza Tuzman and Tom Herman as they start and grow govWorks.com. The movie "Startup.com" documents the challenges that these founders face in building their company while dealing with tensions within the founding team and managing a demanding... View Details
- 04 Dec 2014
- News
Hacking Health Care
vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details
Keywords: Jill Radsken
- 01 Dec 2005
- News
Winning Legally
compliance with the law as only a baseline. Could you elaborate? In our society, most managers understand the importance of compliance, both because businesses have a responsibility to be good corporate... View Details
Keywords: Deborah Blagg
- 01 Apr 1998
- News
Student Conferences Inspire Campus Dialogue
Hughes and Gregory Sims (both HBS '98), attracted some three hundred alumni, current and prospective students, and corporate sponsors. A Thursday evening welcome address by Pamela A. Thomas-Graham (MBA '88/JD '89), a partner at McKinsey &... View Details
- Web
Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School
and Corporate Responsibility Committee of AmerisourceBergen. In 2018, the National Association of Corporate Directors named McGee to the Directorship 100, the organization’s... View Details
- Web
Guiding strip into the coiler - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response... View Details
- 02 Jun 2011
- What Do You Think?
Is it Time for a National Bankruptcy?
Summing Up Responses to this month's column devolved into a debate about the division of responsibility among institutions faced with the potential for a national bankruptcy. The majority argued that such... View Details
Keywords: by Jim Heskett
- 01 Sep 2003
- News
Gregg Petersmeyer
intranet software tool designed to help workers within an organization create their own “communities of interest” in giving back. “It’s a communication platform to improve employee respect and trust, corporate culture, and community... View Details
- 06 Aug 2008
- Research & Ideas
Are the Olympics a Catalyst for China Reforms?
With China hosting the Summer Olympic Games starting this week, some reformers see an opportunity to use the world stage as a platform to pressure the country's leadership into expanding social freedoms. Judging by recent news, they don't... View Details
Keywords: by Sean Silverthorne
- 05 Jan 2022
- News
Can Capitalism Address Climate Change?
- 02 Jun 2014
- News
How to Win the Argument with Milton Friedman
- Web
2019 Symposium - Race, Gender & Equity
Social Psychology) is a Professor in the Department of Sociology at the University of British Columbia. Her research focuses on the social psychology of gender and power at work, specializing in the... View Details
- 01 Jun 2008
- News
Watching the Brain Think and the Surprises of Science
“ One unstated objective of science is to make a difference: to learn something, or make something, that changes the way people think or behave. Many of the biggest discoveries — the most important scientifically and the most consequential View Details
- March 2025
- Case
Hurtigruten: Sea Zero
By: Christian Kaps and Michael W. Toffel
Hurtigruten was deciding whether the next ship they built should be fully electric. But such a vessel's battery, the size of electric cars, needed to be charged on the ship's multi-day voyage along the Norwegian coast. Before making such a $250 million investment, the... View Details
Keywords: Energy Sources; Alternative Energy; Ship Transportation; Environmental Regulation; Environmental Sustainability; Innovation and Management; Green Technology; Investment; Corporate Social Responsibility and Impact; Shipping Industry; Tourism Industry; Transportation Industry; Travel Industry; Battery Industry; Norway; Europe
Kaps, Christian, and Michael W. Toffel. "Hurtigruten: Sea Zero." Harvard Business School Case 625-100, March 2025.
- 02 Jun 2015
- News
Pointing the Way to a Better World
multiple proven approaches—through charities, social enterprises, philanthropy, and public policy, and perhaps most critically, the efforts of individuals. “I think Half the Sky and A Path Appears have both had quite an impact,” she says.... View Details
Keywords: Margie Kelley
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details