Publications

Publications

Filter Results: (5,240) Arrow Down
Filter Results: (5,240) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 199 of 5,240 Results →
  • 01 Sep 2024
  • News

Elevator Pitch: Forget Me Not

Illustration by Drue Wagner Illustration by Drue Wagner Charlie Greene (MBA 2021) Cofounder and CEO, Remento Concept: Remento helps families collect and preserve the stories of loved ones. An annual subscription allows users to upload photos and select prompts for the... View Details
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

online. An Alignable survey found that 25 percent of respondents were turning to social media to reach customers while 18 percent were engaging them through email. [div class=infogram-embed data-id=_/jF8KxCrlVaEnmbl0ELf4][/div] The key is to harness the most effective... View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • January 1990 (Revised February 1990)
  • Teaching Note

Sedalia Revisited, Teaching Note

By: Roy D. Shapiro
Teaching Note for (9-687-004). View Details
Keywords: Factories, Labs, and Plants; Design; Quality; System; Employees; Framework; Competition; Production; Strategy
Related
  • 22 Sep 2009
  • First Look

First Look: September 22

show that (i) firms may become "more closed" in response to competition from an outside open source project; (ii) firms are more likely to open substitute, rather than complementary, modules to existing open source projects; (iii) when the View Details
Keywords: Martha Lagace
  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

business models without doing so? They fly blind. That’s what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. Read the full abstract. Fit to Compete: Why Honest Conversations About Your Company's Capabilities... View Details
Keywords: All Industries
  • 30 Aug 2011
  • First Look

First Look: August 30

Henderson and Ryan JohnsonHarvard Business School Case 311-116 Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, developed a reputation for rapid product innovation and industry... View Details
Keywords: Sean Silverthorne
  • 24 Sep 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive View Details
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

development strategy in 2006. Highlights the strengths and limitations of developing products for public sector organizations in markets created by legislation, as well as the opportunities and challenges of... View Details
Keywords: Martha Lagace
  • April 2019
  • Case

GE Appliances: Implementing Haier's Made-In-China Management System

By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau
Keywords: Business or Company Management; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China; United States
Related
  • Web

Managing Customers for Growth - Course Catalog

achieve sustainable customer growth. The course explores the fundamentals of customer value, including strategies for customer acquisition, retention, and development. By leveraging customer analytics tools and technologies, students will... View Details
  • 01 Dec 2021
  • What Do You Think?

How Will the Metaverse Affect Productivity?

[expletive] out of the U-Stor-It.” Recently, Mark Zuckerberg reminded us that the notion of the Metaverse has been flourishing in the tech world. Let’s assume that his adoption of the notion as a central organizing strategy for Facebook... View Details
Keywords: by James Heskett
  • 06 Nov 2013
  • What Do You Think?

Is Top-Down Resource Allocation on the Rise?

Summing Up Is Business Agility a Product of Top-Down or Bottom-Up Resource Allocation? Respondents to this month's column provided possible explanations for greater reliance on top-down resource allocation processes (RAPs) while reminding... View Details
Keywords: by James Heskett
  • November 2019
  • Supplement

United Technologies Corp.: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher
After spending more than 50 years creating a diversified industrial conglomerate that Fortune Magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Diversification; Valuation; Investment Activism; Financial Strategy; Investment Funds; Value Creation; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States
Related
  • 24 Aug 2016
  • Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical biases such as loss aversion and... View Details
Keywords: by Amelia Kunhardt
  • 01 Oct 1997
  • News

After 27 Years at HBS, Shapiro Shifts Professional Focus

Benson P. ("Ben") Shapiro, the School's former Malcolm P. McNair Professor of Marketing, has left full-time teaching at HBS to concentrate on research, writing, public speaking, and consulting. A well-known authority on marketing strategy... View Details
  • 29 Jun 2016
  • News

The Latest Local Motor: A Self-Driving Bus

Local Motors—which is led by Jay Rogers (MBA 2007)—posted to its co-creation community: build an urban public transportation system. It’s all part of the company’s unique design model: "Most of our vehicles are designed by people who don't work for us," says Justin... View Details
  • March 2020 (Revised January 2023)
  • Case

Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities

By: Lakshmi Ramarajan, Hannah Riley-Bowles and Michael Norris
In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, a firm that worked with Fortune 500 companies on issues related to disability and their workforce, faced the decision of the best path forward to grow her small company. Should she build more and better... View Details
Keywords: Diversity; Entrepreneurship; Personal Development and Career; Decision Choices and Conditions; Growth and Development Strategy; Product Development; Market Entry and Exit; Consulting Industry; United States; Florida; New York (state, US)
Related
  • October 2001
  • Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
Related
  • Web

Online Entrepreneurial Marketing Course | HBS Online

Stories FAQs Enroll Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer... View Details
  • Web

From the Director | Baker Library | Bloomberg Center | Harvard Business School

their products and services and ensure they were perceived in positive ways. The emerging field of corporate public relations offered tools and strategies to help diverse industries influence public opinion... View Details