Publications

Publications

Filter Results: (6,922) Arrow Down
Filter Results: (6,922) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 199 of 6,922 Results →
  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; United States; North America
Related
  • 06 Feb 2013
  • What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

customer satisfaction and product excellence at least as important as profitability), a collaborative spirit between employers and employees , a long-term view , and a close relationship with suppliers." Several respondents voiced serious... View Details
Keywords: by James Heskett
  • 16 Dec 2021
  • Blog Post

African American Student Union Spotlight on STEM

the MBA program. Kareem Stanley (JD/MBA 2024) Where is your hometown? Queens, New York. What was your pre-MBA industry and role? I was in Energy in Project Management / Process Engineering. Post-MBA industry and role? Undecided. Why did... View Details
  • 20 Jan 2023
  • News

Free Spirits

a beginning, a middle, and a finish. Their ready-to-drink cocktails are naturally low in sugar and calories (less than 2 grams and 35 calories). They are bottled and labeled with a sense of sophistication that would feel right at home on any elegant bar cart. With its... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

Operations Management unit at Harvard Business School. “They didn’t know it would turn out to be a multibillion dollar industry.” “By definition, when an investor makes an investment, it changes the probability of success” In a new... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • Web

Organizational Behavior Awards & Honors - Faculty & Research

Management Review Decade Award for his paper with Mary J. Benner, “Exploitation, Exploration and Process Management: The Productivity Dilemma Revisited" ( Academy of Management... View Details
  • 05 Jul 2021
  • What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was the only Ford product in a sea... View Details
Keywords: by James Heskett
  • 07 May 2007
  • Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

by a better product or a better method or a better organization or a better strategy. Schumpeter believed the exact opposite, and of course he was right. This is an extremely hard lesson to accept, particularly by successful people. But... View Details
Keywords: by Sean Silverthorne; Education
  • 01 Dec 2015
  • First Look

December 1, 2015

will have an important future impact on our understanding of consumer psychology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50106 forthcoming Management Science Experimental Evidence of Pooling Outcomes Under... View Details
Keywords: Sean Silverthorne
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
Related
  • 23 Mar 2010
  • First Look

First Look: March 23

Publication: Management Science (forthcoming) Abstract We examine whether the likelihood of entrepreneurial activity is related to the prior career experiences of an individual's co-workers, using a unique matched employer-employee panel... View Details
Keywords: Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

making, and practice. We discuss important implications and offer suggestions for further research. Read the paper: http://dx.doi.org/10.1287/orsc.1100.0618 Equitable and Efficient Coordination in Traffic Flow Management Authors:Cynthia... View Details
Keywords: Sean Silverthorne
  • January 2012 (Revised June 2013)
  • Case

Dow Chemical: Innovating for Sustainability

Dow Chemical is one of the few major American industrial corporations that was founded in the late 19th century that is still in existence. From its origins producing bromine out of the brine underneath Midland, Michigan, the company has evolved from a diversified... View Details
Keywords: Innovation Strategy; Environmental Sustainability; Chemical Industry
Related
  • Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
  • May 2022
  • Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu
Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details
Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East
Related
  • 2023
  • Working Paper

Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation

By: Sam (Ruiqing) Cao and Marco Iansiti
The increasing availability of data can afford dynamic competitive advantages among data-intensive corporations, but governance bottlenecks hinder data-driven value creation and increase regulatory risks. We analyze the role of two technological features of data... View Details
Keywords: Organizations; Information Technology; Performance Productivity; Growth and Development; Transformation
Related
  • September 2023 (Revised July 2024)
  • Case

Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

By: Jorge Tamayo and Jenyfeer Martinez Buitrago
Set in 2017, this case describes the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia
Related
  • December 2020 (Revised March 2025)
  • Case

Responsive Working at PepsiCo UK (A): Designing a Turnaround

By: Amy C. Edmondson and Nancy Boghossian Staples
Facing a significant decline in revenues in 2016, David Gwilliam, Head of Transformation at PepsiCo UK introduced a new way of working (“Responsive Working”), which encompasses a set of work practices and some new team structures. The work practices comprise a set of 9... View Details
Keywords: SLAM Teams; Turnaround; Groups and Teams; Employees; Training; Decision Making; Planning; Performance Improvement; Consumer Products Industry; Consumer Products Industry; United Kingdom; Europe
Related
  • Web

Ellen Desmarais | About

Ellen Desmarais Bio Ellen Desmarais is Co-President of Harvard Business Publishing (HBP), a not-for-profit independent 501(3) corporation that is an affiliate of Harvard Business School. HBP bridges academia, enterprise learning, and media through multiple View Details
  • 30 Jun 2021
  • In Practice

The Harvard Business School Faculty Summer Reader 2021

What’s on HBS faculty members’ reading list for summer 2021? Which books are most meaningful to them and why? Below, faculty share their top picks, ranging from biographies and memoirs to their colleagues’ latest works. Julia Austin: Social justice and the Obamas I... View Details
Keywords: by Kathryn Haviland