Publications

04 Feb 2020
Video

Rahmi M. Koç

Rahmi Koç, former Chair of Koç Holding, a large diversified business group in Turkey, describes his cautious approach to international expansion, using the U.S. appliance market as his example.

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Web

Spangler Center | About

screens—and a 350-seat auditorium equipped with a state-of-the-art media and presentation system. Many student services are centralized in Spangler’s lower level, including IT Support Services, a branch of The Coop bookstore, a View Details

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

established brands are facing a loss of credibility as they are being disrupted by direct-to-consumer brands,” says Vettese, whose research project was guided by HBS professor Geoffrey Jones, Isidor Straus Professor View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

Web

Skydeck - Alumni

Former Dunkin’ CEO Robert Rosenberg (MBA 1963) on the mindset, the master plans—and the mistakes—that turned a local business into a global icon Silicon Valley’s “Detroit Moment” What can Silicon Valley... View Details

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Generations of Black business owners have had to fight discrimination to prosper in America, but a new study suggests that these entrepreneurs are now gaining more support in parts View Details

Keywords: by Jay Fitzgerald; Food & Beverage

December 2011 (Revised September 2017)
Case

Domino's Pizza

By: David E. Bell, Phillip Andrews and Mary Shelman

Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details

Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry

23 Jan 2015
News

Q&A: Tarun Khanna

15 Feb 2012
Op-Ed

Occupy Wall Street Protestors Have a Point

the world about the problems they thought might constitute material threats to the sustainability of market capitalism. As part of Harvard Business School's centennial... View Details

Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine

February 2005 (Revised June 2007)
Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan

With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details

Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; India

November 2019
Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller

Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details

Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry

04 Feb 2020
Video

Ratan Naval Tata

Ratan Naval Tata, former chair of the India-based diversified business group Tata Group, describes his company's acquisition of Jaguar/Land Rover in the UK and some of the challenges in convincing the employees... View Details

May 2020 (Revised October 2020)
Teaching Note

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery and Chekitan S. Dev

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio... View Details

Keywords: Branding; Brand Portfolio Strategy; Brand Architecture; Hospitality Industry; Mergers ＆ Acquisitions; Marketing; Brands and Branding; Marketing Strategy; Mergers and Acquisitions; Travel Industry; Accommodations Industry; United States

December 2004 (Revised May 2005)
Case

Levenger Company

By: Myra M. Hart, Kristin Lieb and Victoria Winston

The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it... View Details

Keywords: Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States