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Show Results For
- All HBS Web
(5,594)
- People (12)
- News (1,109)
- Research (3,806)
- Events (11)
- Multimedia (12)
- Faculty Publications (2,753)
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
- 24 Jan 2008
- Working Paper Summaries
The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
the General Management Program at Harvard Business School. In the discussion, conducted last August in Mumbai, Kapur reflects on some 50 years in the advertising industry, starting in the “Mad Men” era of the 1960s, experiencing the dawn of the View Details
- 17 Nov 2015
- First Look
November 17, 2015
front-line employees. The case, therefore, presents students, particularly in leadership, organizational behavior, operations management, and service operations courses, with an opportunity to think through... View Details
Keywords: Sean Silverthorne
- 12 Oct 2017
- Blog Post
Why I Spent this Summer Coding
here to stay. It's everywhere, and its ever-growing presence and complexity is making its mark globally. This prevalence and importance is reflected not just in the impact of... View Details
- 30 May 2016
- Blog Post
Meet the HBS Sound Society
wanted to do something about it. After thinking about ways they could bring more music to HBS, they decided that setting up an official student club was the best option. They collaborated closely with Student Academic Services to get The... View Details
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The... View Details
- 09 Apr 2014
- Research & Ideas
A Playbook for Small-Business Job Creation
As Administrator of the Small Business Administration (SBA), Karen Mills spent four years as part of President Barack Obama's senior economic team and a member of his Cabinet, specifically focused on the health View Details
- April 2009 (Revised September 2011)
- Case
Before the Fall: Lehman Brothers 2008
By: Clayton S. Rose and Anand Ahuja
This case examines Lehman Brothers in the months preceding its collapse. Following the announcement of a huge and unexpected second quarter loss, the CFO was removed from her post after only seven months in the job. This case explores the challenges faced by a firm... View Details
Keywords: Communication Strategy; Financial Crisis; Insolvency and Bankruptcy; Financial Management; Financial Markets; Crisis Management; Trust; Financial Services Industry
Rose, Clayton S., and Anand Ahuja. "Before the Fall: Lehman Brothers 2008." Harvard Business School Case 309-093, April 2009. (Revised September 2011.)
- 28 Apr 2009
- First Look
First Look: April 28, 2009
and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people View Details
Keywords: Martha Lagace
- 12 Apr 2016
- First Look
April 12, 2016
April 2016 Harvard Business Review Can You Cut 'Turn Times' Without Adding Staff? By: Bernstein, Ethan, and Ryan W. Buell Abstract—The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
other forms of competition in strategy and organizations. Next, we organize and review the findings of three ostensibly separate theoretical perspectives that have arisen from... View Details
Keywords: Sean Silverthorne
- 01 Jun 2005
- News
Better than Cash
and general management consulting services — all free of charge. “The five CAP volunteers assessed our agency carefully and gave me the kind of information I hadn’t had... View Details
Keywords: Margie Kelley; CAP; HBS; nonprofits; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
- Summer 2014
- Article
When Does a Platform Create Value by Limiting Choice?
By: Ramon Casadesus-Masanell and Hanna Halaburda
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there... View Details
Keywords: Platform Governance; Direct Network Effects; Indirect Network Effects; Complements; Tragedy Of The Commons; Equilibrium Selection; Coordination; Foresight; Strategy; Value Creation; Digital Platforms; Balance and Stability; Decision Choices and Conditions; Consumer Behavior; Applications and Software; Network Effects
Casadesus-Masanell, Ramon, and Hanna Halaburda. "When Does a Platform Create Value by Limiting Choice?" Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 259–293.
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and View Details
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
cats, or whatever,” says Andy Wu, assistant professor of business administration in the Strategy unit of Harvard Business School. “What’s overlooked is a comprehensive framework for how you mobilize the resources—such as financing,... View Details
- Career Coach
Megan Gardner
Circles.Work Experience: Tech Start-ups (Board member, Advisor, CEO/Founder), Investment Banking (including M&A) - Deutsche Bank, SoundView Technology (bought by Schwab), Strategy Consulting / Business Development (Ameriprise... View Details
- March 2023 (Revised June 2023)
- Teaching Note
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; Alabama; United States
- 31 Jul 2007
- First Look
First Look: July 31, 2007
coupled search processes can dramatically obscure the true impact of design on performance, confounding empirical research. We identify research strategies for tackling this difficulty; discuss population-level advantages of coupled... View Details
Keywords: Martha Lagace