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  • All HBS Web  (6,473)
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  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

But medicinal users are frequent customers so they do care about price. "They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers." “I believe guys like Philip Morris... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 08 Apr 2015
  • What Do You Think?

Are Technology Companies Ripe for Disruption?

then fixing it when the need changes." Kamal Gupta's comment implied that the affluence that enables customers to spend for unused functions may have something to do with it. As he put it, "(Disruption) is already happening in... View Details
Keywords: by James Heskett; Computer; Technology
  • 05 Nov 2012
  • Research & Ideas

What Wall Street Doesn’t Understand About International Trade

which collects and parses shipping information from US Customs and Border Protection. "From there we simply tested: If you have a lot of one country's ethnic makeup around you, are you more likely to import or export from that country?"... View Details
Keywords: by Carmen Nobel
  • 12 Mar 2012
  • Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

to become less diversified. The paper notes that many US firms have narrowed the scope of their operations since the 1980s, in efforts to compete better in the global economy-winnowing their product portfolio and focusing on a particular View Details
Keywords: by Carmen Nobel
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

tightly coupled relationships with customers to engage in trials of different product concepts, producers and users can jointly learn about and make sense of the new technology. For instance, Surface Logix, a firm with highly... View Details
Keywords: by Michael J. Roberts; Technology
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

linkages with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local... View Details
Keywords: Re: Michael E. Porter
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

grand vision for the unified metaverse, the developers of the proto-metaverses will need to agree on a common set of standards for interoperability.” Building a virtual world that’s both equitable and cooperative must go beyond serving the View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 22 Aug 2024
  • Research & Ideas

Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'

Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'? What Does the Failure of Silicon Valley Bank Say About the State of Finance? Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers Feedback or ideas to share?... View Details
Keywords: by Rachel Layne; Banking
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer value... View Details
Keywords: Dina Gerdeman
  • 11 Oct 2016
  • First Look

October 11, 2016

this section. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/117104-PDF-ENG Harvard Business School Case 817-038 Collage.com: Scaling a Distributed Organization Kevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow... View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

consolidated and centralized all key functions, while their "My Macy's" initiative focused on customizing the offerings of individual stores to local markets. By 2011, Macy's had many advantages, including an energized, highly... View Details
Keywords: Carmen Nobel
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

This study empirically examines firms' post-merger behavior using an institutional theory framework. While mergers can serve as a strategic tool for firms to reconfigure their product and customer mix, differences in institutional... View Details
Keywords: Martha Lagace
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

they will be as busy in the future as they are today increased the likelihood that customers would both open the email and click a link to purchase various services. In sum, making the future feel as busy as the present encourages... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2014
  • Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

by contrast, has been very careful about monetizing its site only gradually over time through the collection of customer data—all the while developing the idea by layering on new services such as messaging, photo sharing, and location... View Details
Keywords: by Michael Blanding; Technology
  • 24 Nov 2014
  • Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

problem. Of course, it makes it easier that those companies are industry leaders with unique products customers want regardless of any inducements, says Healy. But he suspects another factor is also at work. "People know they are not... View Details
Keywords: by Michael Blanding
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

Nolan: H.E. Butt, as we learn, was not taking full advantage of the information gleaned from its scanning technology, as Walmart does. Walmart has built a huge database from which it can identify right down to the particular customer and... View Details
Keywords: by Staff
  • 13 Nov 2007
  • Research & Ideas

Six Steps for Reinvigorating America

that unite us and then show those values to the world. By the way, this is in the interest of major corporations and businesspeople, because when there's a positive aura about America, it makes it easier for them to get in the door with View Details
Keywords: by Sean Silverthorne
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

Nayak, co-founder of the Bangalore-based start-up, Tejas Networks, is faced with two completely different opportunities to choose between: pursing a short-term, quantifiable but unprofitable contract with Tejas' biggest telco customer in... View Details
Keywords: Martha Lagace
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