Publications

June 2013
Supplement

Union Corrugating Co. (A) (Spreadsheet Supplement)

This is the spreadsheet supplement for HBS Case 803065, containing Exhibit 3 as an Excel document. View Details

01 Jun 2001
News

HBS Press Books in Brief

Space explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures. It is a hands-on guide that will give leaders the insight and confidence to operate successfully in both place and space. View Details

Keywords: Publishing Industries (except Internet); Information

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

Subsequently, it needs information on how well the strategy is being implemented and what results the strategy is delivering. Directors cannot infer from quarterly financial statements whether the company has selected a sensible customer... View Details

Keywords: by Robert S. Kaplan

July 2002 (Revised August 2002)
Supplement

Australia-Japan Cable: Structuring the Project Company

By: Benjamin C. Esty

Spreadsheet to (9-203-024). Download only. View Details

Keywords: Projects; Customers; System; Capital; Competition; Investment Return; Risk and Uncertainty; Telecommunications Industry; Australia; Japan

01 Jun 2018
News

The Evolution of Modern Pricing Models

necessarily beneficial for e-commerce vendors. What led you to make that argument? TT: Amazon has been a leader in the idea of reducing friction in shopping. One click, you’ve bought your books. So other companies also wanted to reduce the effort for View Details

01 Jun 2016
News

Up by the Roots

brought its own challenges. Ginseng is a notoriously labor-intensive crop: Plants can take four to five years to mature, all of the seeds are picked by hand, and most of the harvesting is manual. All machinery is customized from other... View Details

Keywords: Francis Storrs

September 1999 (Revised February 2004)
Case

WebSpective Software, Inc. (A)

By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong

Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details

Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry

1998
Article

Consumer Acceptance of Interactive News in the Netherlands

By: Anita Elberse

Keywords: News; Customers; Netherlands

Find at Harvard

October 1996 (Revised April 1997)
Case

Tweeter etc.

By: John T. Gourville and George Wu

In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details

Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry

March 2006 (Revised September 2006)
Case

Irizar in 2005

By: Ramon Casadesus-Masanell and Jordan Mitchell

In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly... View Details

Keywords: Business Model; Business Startups; Customer Focus and Relationships; Resignation and Termination; Leadership Style; Production; Quality; Luxury; Competitive Advantage; Construction Industry; Real Estate Industry; South Africa; China; India; Mexico; Brazil

February 2000 (Revised November 2002)
Case

QuickenInsurance: The Race to Click and Close (A)

By: Lynda M. Applegate

ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona

Find at Harvard

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

sets. To demonstrate the sets, he secured informal permission from his employer to string an electrical wire from a local hilltop to serve as an antenna for the reception of signals from Philadelphia stations. When customers who purchased... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

30 Apr 2001
Research & Ideas

Why Evolutionary Software Development Works

development was evolutionary in nature. Companies first would release a low-functionality version of a product to selected customers at a very early stage of development. Thereafter work would proceed in an iterative fashion, with the... View Details

Keywords: by Alan MacCormack; Technology

01 Mar 2025
News

Venture: Time Heals All

surgical departments in small rural hospitals as for labor and delivery departments in large urban hospitals,” Borkenstein says. “It’s not a custom build. But it feels like a custom build to that nurse... View Details

Keywords: Amy Crawford; Illustration by Klaus Kremmerz; Ambulatory Health Care Services; Health, Social Assistance

Web

Designing Tech Ventures - Course Catalog

HBS Course Catalog Designing Tech Ventures Course Number 5240 Professor of Engineering Robert Howe Executive Fellow Tom Clay Fall; Q1Q2; 3.0 credits Course Description Launching a successful startup requires a business model that defines the venture’s View Details

01 Oct 2000
News

Timothy G. Brier: The Price is Right

Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price for airline tickets, hotel rooms,... View Details

Keywords: James E. Aisner

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details

9 AM – 9 AM EDT, 05 Sep 2018
HBS Online

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: September 5, 2018 - October 17, 2018 View Details

Forthcoming
Article

From Bupkis to Sechel in Health Care

By: Regina E. Herzlinger and Richard Boxer

Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details

Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry