Publications

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

December 1998 (Revised July 2000)
Case

Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST

By: Clayton M. Christensen

Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST... View Details

Keywords: Investment; Growth and Development Strategy; Resource Allocation; Outcome or Result; Opportunities; Expansion; Mobile Technology; Communications Industry

February 1994 (Revised July 2007)
Case

Richard Jenkins

By: John J. Gabarro and Andrew P. Burtis

Written from the point of view of Richard Jenkins, the president of CelluComm. Presents his reflections on the series of events leading to the firing of one of CelluComm's general managers, Erik Peterson. A rewritten version of an earlier case. View Details

Keywords: Resignation and Termination; Management Teams; Rank and Position; Communications Industry

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of shark-infested seawater... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

September 2007 (Revised April 2008)
Teaching Note

Verizon: The Introduction of DSL (TN)

By: Frances X. Frei and Amy C. Edmondson

Teaching Note for (2-602-070). View Details

Keywords: Technology; Communications Industry

June 2000 (Revised March 2002)
Teaching Note

Iridium LLC TN

By: Benjamin C. Esty

Teaching Note for (9-200-039). View Details

Keywords: Financing and Loans; Risk and Uncertainty; Information Technology; Insolvency and Bankruptcy; Financial Strategy; Performance; Valuation; Forecasting and Prediction; Demand and Consumers; Communications Industry

April 1999
Case

Steve Perlman and WebTV (A)

By: James K. Sebenius and Ron Fortgang

The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details

Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry

Keywords: Julia Hanna; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

sabotage these moments through passive-aggressive behavior. What you need are the three Ts. Transparency for openly communicating your goals, concerns, disappointments, and expectations. Trust for the small, significant circle of people... View Details

Keywords: Julia Hanna

01 Jun 2016
News

Feedback

This pioneering effort is now a multibillion-dollar industry. —Donn Walklet (MBA 1976) via alumni.hbs.edu Community from Cuisine Re: Doug Duda (MBA 1985) Food is love, and love drives consumer behavior. As the developed world becomes... View Details

01 Mar 2010
News

Slum for Sale

A NEW VIEW: Slums occupy valuable real estate in India. Photo courtesy HBS India Research Center Located in Mumbai, India, Dharavi is home to an estimated 700,000 people living on just 551 acres. Featured in the 2008 Oscar-winning film Slumdog Millionaire, Dharavi... View Details

01 Dec 2010
News

You Are What You Eat

destructive, and unsustainable,” he said. “Our treatment of livestock reflects the public worldview of self-interest and greed.” Until the modern era, Hodges asserted, farmers and keepers of livestock understood “the importance of sustainable husbandry and of human... View Details

Keywords: agricultural intensification; Animal Production and Aquaculture; Agriculture

Profile

Anna King

November and not know what I’m going to be doing next year, but in other ways, it's exciting. I feel confident that I can find something I'm passionate about because I have the Harvard community to help me. The reality is, we can lean on... View Details

Keywords: Financial Services; Nonprofit/Government/Education

June 1988 (Revised December 1991)
Case

IBM Computer Conferencing

By: Lynda M. Applegate

Keywords: Communication Strategy; Communication Technology; Computer Industry

Find at Harvard

June 1981
Article

Boundary Spanning Individuals: Their Role in Information Transfer and Their Antecedents

By: Michael Tushman and T. Scanlan

Keywords: Communication