Theatre And Community - Publications - Faculty & Research

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Generative AI - Alumni

last paragraph should focus on my personal interests in community involvement and how I have dedicated much of my time outside of work to the [focus area]. I have indicated the job description in double... View Details

19 Mar 2012
HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

In March 2010, CEO Hiroshi Mikitani (HBS MBA '93) stood in front of his employees at online retail giant Rakuten's Tokyo headquarters and dropped a bomb: all 7,100 workers would have two years to become proficient in English—the... View Details

Keywords: by Kim Girard

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area of View Details

Keywords: by Susan Young

02 Oct 2014
Working Paper Summaries

Bitcoin

Keywords: by Rainer Böhme, Nicolas Christin, Benjamin Edelman & Tyler Moore; Banking

26 Sep 2013
Working Paper Summaries

Playing Favorites: How Firms Prevent the Revelation of Bad News

Keywords: by Lauren Cohen, Dong Lou & Christopher Malloy; Financial Services

03 Jun 2014
Working Paper Summaries

Eliciting Taxpayer Preferences Increases Tax Compliance

Keywords: by Cait Lamberton, Jan-Emmanuel De Neve & Michael I. Norton

01 Jun 2000
News

Going Public: Margaret M. Crotty

year after graduating from Princeton with a degree in history. As a consultant, she evaluated community development programs throughout Indonesia and helped rural women build microenterprises. The... View Details

Keywords: Susan Young

10 May 2019
Blog Post

Advice for Mothers Pursuing an MBA

party I could dream of. My friends made cookies, Jossie made macarons, and each of them made donations for the cause we wanted to support to welcome our daughter. I was overwhelmed with their participation View Details

25 Aug 2003
Research & Ideas

Why IT Does Matter

the Internet, the cost of communications was seen as limiting IT's wider use. Packet switching was invented as a way to digitize voice, data, and video in a matter that enabled digital computers (and its... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

Web

Women’s Leadership Summit - Alumni

With a network of 105 Clubs and Shared Interest Groups (SIGs) globally, engage with fellow alumni where you work and live or focused on important identity groups. These alumni-led groups provide a plethora... View Details

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions

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Eduardo Avalos

Mexican-American community to which I am deeply indebted. I owe my seat in the HBS classroom to their support and proudly represented them during Flag Day. What is your favorite childhood memory? Growing up,... View Details

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Alumnae Circles - Alumni

Community Involvement Health Professional Challenges or Opportunities Self-Care Goals and Aspirations A gentle reminder: this is not a forum for self-promotion or soliciting business. Members are welcome to... View Details

01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

(iStockphoto/PeopleImages) An organization’s mission is widely recognized as its reason for being. Enlightened leaders have long known and believed that the heart of an organization’s culture is described not just by “how we do things... View Details

Keywords: by James Heskett

05 Jul 2023
News

GCC Alumni Celebrate Grand Opening of New Club Center

Sinemale, Director of Corporate Relations, Middle East and Africa at HBS; Sarah Shaw, Lead of Athar Program, HBS Club of GCC; and moderator Keshia Pieters, Senior Policy and... View Details

Keywords: Margie Kelley

01 Sep 2023
News

Wheel Change

A serial entrepreneur, Paris Wallace (MBA 2007/MPA 2008) is founder of Ovia Health and Good Start Genetics. But he started his first business—an online store selling bike parts and accessories—at age 16. With his launch this year of the National Cycling League (NCL),... View Details

Keywords: Julia Hanna; cycling; entrepreneurship; leadership; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

22 Dec 2022
Blog Post

TOP 10 MBA VOICES BLOGS OF 2022

favorite memory, and one lesson that will help them in their careers. Read More>>> 11 STORIES FROM HBS PRIDE FOR NATIONAL COMING OUT DAY October 11 is National Coming Out Day (NCOD) and HBS... View Details

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Student Research - Doctoral

Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management... View Details

09 Mar 2016
HBS Seminar

Katja Seim of The Wharton School, University of Pennsylvania

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Batten Hall | About

i-lab also fosters collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities through workshops, seminars, View Details

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