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  • All HBS Web  (12,540)
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    • News  (2,132)
    • Research  (8,632)
    • Events  (114)
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Show Results For

  • All HBS Web  (12,540)
    • People  (22)
    • News  (2,132)
    • Research  (8,632)
    • Events  (114)
    • Multimedia  (71)
  • Faculty Publications  (6,557)
← Page 198 of 12,540 Results →
  • 01 Sep 2020
  • News

The Devil You Don’t Know

more—possibly just a little bit at first—and firms might decide to expand production as well, and back and forth, driving a recovery in output and employment. In this way, the downward spiral View Details
  • 01 Dec 2000
  • News

Looking to the East

policies of Western entities such as the IMF and the World Bank are often contrary to India's best interests, he told the newspaper that a... View Details
  • 07 Nov 2016
  • Research & Ideas

Corporate Tax Strategies Mirror Personal Returns of Top Execs

lot more visible.” Companies need to weigh the benefits of maximizing profits against the potential cost of looking like they’re not paying their... View Details
Keywords: by Roberta Holland
  • 01 Dec 2008
  • News

Lesson from the Fall

where the rules are ambiguous (as in structured finance transactions) and the risks to reputation high (as in opaque financial reporting); Continuous monitoring View Details
Keywords: Malcolm S. Salter; Oil and Gas Extraction; Mining; Electric Power Generation, Transmission, Distribution; Utilities
  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
  • 01 Oct 2018
  • News

For the Greater Good

John A. Paulson (MBA 1980) is president of the investment firm Paulson & Co. and a 2018 recipient of the HBS... View Details
Keywords: Finance
  • 14 May 2012
  • Research & Ideas

Breaking the Smartphone Addiction

on the intensity of the work and did not want it to be different. Even those who wanted more time for their personal lives presumed they had no alternative but to leave View Details
Keywords: by Leslie A. Perlow
  • 28 Sep 2009
  • Research & Ideas

Improving Accountability at the World Bank

Many of these shortcomings can be attributed to the Bank's inability or unwillingness to fully integrate accountability to affected peoples into incentive structures for staff.... View Details
Keywords: by Alnoor Ebrahim
  • 01 Dec 2011
  • News

Making the Case for Leadership

run a successful multinational IT services firm where employees are treated like an extended family and strategy emerges from the bottom up? Those are the key leadership... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
  • 29 Jan 2018
  • Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

maintenance of machinery; “We structured, structured, structured all aspects of execution.” As drill attempts continued to fail, one after another, Sougarret communicated... View Details
Keywords: by Amy C. Edmondson; Mining
  • 11 May 2017
  • News

Going with the Flow

In 2000, Fisher founded ViaCell, a cellular medicines company that became the parent of ViaCord and the subject of an HBS case study. She took... View Details
Keywords: Robert S. Benchley
  • 02 Apr 2015
  • Research & Ideas

Digital Summit Explores the New Economy

economy, traditional firms must adapt new ways of doing business, but not forget how they achieved success in the first place. the Business View Details
  • 11 Oct 2006
  • What Do You Think?

How Do We Respond to the “Dependency Ratio” Dilemma?

growing dependency ratios at the level of the firm tell us, regardless of where we are in View Details
Keywords: by Jim Heskett
  • 01 Jun 2022
  • News

Vision: Into the Breach

local schools and colleges in the education sector and the small- to medium-size businesses it serves in the United States. (The firm also raised... View Details
Keywords: Alexander Gelfand
  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

the donut shop business that my second year of business school, I accompanied my dad to a meeting with a private equity firm in New York. My dad was asking a million-and-a-half... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
  • 10 Oct 2005
  • Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

sustainable basis? Should firms sacrifice profits for positive environmental impacts? And do firms at least sometimes behave this way? Striving to find authoritative insights into those questions, three... View Details
Keywords: by Manda Salls
  • 06 Feb 2006
  • Research & Ideas

Sorting Out the Patent Craze

be an island apart from other firms. They must work with other firms to develop and exploit new technologies. Because this coordination process can be quite difficult, a variety of mechanisms have sprung up... View Details
Keywords: by Sara Grant; Technology
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

still a junior faculty member, focused on making tenure and writing a second book. That’s the year she got a call from the law firm Leigh Day, which was looking to sue View Details
Keywords: by Carmen Nobel
  • 03 May 2004
  • Research & Ideas

Business History around the World

structures of large manufacturing corporations remains important, but a new generation of researchers has explored business networks, the family... View Details
Keywords: by Cynthia Churchwell
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