Product Strategy - Publications - Faculty & Research

23 Sep 2024
Blog Post

2024 Summer Internships in Business & Environment

the North American charging standard. Anish's role prior to HBS was Project & Product Portfolio Management at Mercedes-Benz AG. Kate Swain-Smith (MBA 2025, Section I), Summer Internship: Growth and View Details

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads. "People no longer want a lot of... View Details

Keywords: by Carmen Nobel; Advertising

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better and cheaper ways of doing that. Malls are going to increasingly transform into places for... View Details

Keywords: by Jen McFarland Flint; Retail

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details

Keywords: by Working Knowledge editors

01 Dec 2003
News

Can Manufacturing Keep Its Edge?

base. As a result, they get cost savings, and we get sales.” Welcome to the new reality in U.S. manufacturing, where, more than ever, intense foreign competition is driving product and strategy innovations.... View Details

Keywords: Julia Hanna; Manufacturing

April 2019
Case

GE Appliances: Implementing Haier's Made-In-China Management System

By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau

Keywords: Business or Company Management; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China; United States

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26 May 2009
Research & Ideas

Improving Market Research in a Recession

product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the degree of uncertainty in... View Details

Keywords: by John Quelch

12 Jul 2016
First Look

July 12, 2016

paper develops a framework that attempts to connect firms’ capability search strategies with their strategies in product markets. It frames firms’ capability search View Details

Keywords: Sean Silverthorne

01 Dec 2011
News

Making the Case for Leadership

technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the... View Details

30 Aug 2011
First Look

First Look: August 30

Henderson and Ryan JohnsonHarvard Business School Case 311-116 Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, developed a reputation for rapid product innovation and industry... View Details

Keywords: Sean Silverthorne

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

shopped at Walmart at least once or twice, and you likely are aware of their "Everyday low prices" tagline. Have you ever thought about the connection between their everyday low prices and the safety of the products Walmart... View Details

Keywords: by Max H. Bazerman; Retail

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical biases such as loss aversion and... View Details

Keywords: by Amelia Kunhardt

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

anticipate using financial statements to evaluate and pursue opportunities in global commerce and finance. Competing Globally is designed for those who will work as managers, analysts, or consultants to corporations that operate in multiple View Details

Keywords: curriculum

01 Oct 1997
News

After 27 Years at HBS, Shapiro Shifts Professional Focus

Benson P. ("Ben") Shapiro, the School's former Malcolm P. McNair Professor of Marketing, has left full-time teaching at HBS to concentrate on research, writing, public speaking, and consulting. A well-known authority on marketing strategy... View Details

29 Jun 2016
News

The Latest Local Motor: A Self-Driving Bus

Local Motors—which is led by Jay Rogers (MBA 2007)—posted to its co-creation community: build an urban public transportation system. It’s all part of the company’s unique design model: "Most of our vehicles are designed by people who don't work for us," says Justin... View Details

01 Jun 2012
News

Good as Our Word

set itself apart from the pack with uncompromising integrity and accuracy, especially in the rating of structured finance products such as asset-backed securities. Although Becker never spoke with Kroll directly while writing the case,... View Details

Keywords: Maggie Starvish; Bond rating; Securities, Commodities, and Other Financial Investments; Finance

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

successful product managers, general managers, startup founders, and CEOs of mature technology companies. Blending technical skills and business management knowledge Like all students in the MS/MBA program, Kaelyn and Adam had backgrounds... View Details

Keywords: All Industries

01 Apr 2000
News

Award-Winning Article Urges Companies to Loosen Ties that Bind

their three component parts. This change will give rise to three very different kinds of businesses: large infrastructure businesses, large customer-relationship businesses, and small, nimble product innovators. "Executives will be forced... View Details

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

tend to process as many product dimensions as the number of prices shown to them. All-inclusive pricing focuses consumers on the core component of the transaction. Partitioned pricing, in contrast, triggers separate processing of the... View Details

Keywords: by Sean Silverthorne; Retail

January 2008 (Revised November 2009)
Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry

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