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  • Profile

Bobby Tuohy

Everyone wants to hang out with him; he’s even played with our section’s basketball team.” For his internship, Bobby has secured a role as an operations product manager with Apple in Cupertino, what he describes as a “50/50 tech and... View Details
  • 26 Nov 2013
  • First Look

First Look: November 26

find that GPs are associated with higher expected acquisition premiums and that this association is at least partly due to the effect of GPs on executive incentives. However, we also find that firms that adopt GPs experience negative... View Details
Keywords: Sean Silverthorne
  • 07 Jan 2025
  • Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare View Details
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

take advantage of factor cost differences. Instead, multinationals tend to own the stages of production proximate to their final production, giving rise to a class of high-skill, intra-industry vertical FDI. Measuring and Managing... View Details
Keywords: Martha Lagace
  • April 2005 (Revised March 2006)
  • Case

Change at Whirlpool Corporation (A)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
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  • June 2005 (Revised March 2006)
  • Case

E Ink in 2005

By: David B. Yoffie and Barbara Mack
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
Keywords: Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Consumer Products Industry
Related
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the View Details
Keywords: Martha Lagace
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

recent TNS study reported the leading activities of Internet users as: used a search engine to find information (81 percent); looked up the news (76 percent); used online banking (74 percent); looked up the weather (65 percent);... View Details
Keywords: by John Quelch; Advertising; Publishing
  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

helped Spain present itself to the world as a modern, up-and-coming member of the European Union. However, a series of recent setbacks threaten China's new and improving image. As a result, China looks like a country that loves the... View Details
Keywords: by John Quelch
  • Web

Buy Now, Pay Later: Credit in a Consumer Society

in the early nineteenth century, it also had to adapt to the rise of a mature industrial economy toward the end of the century. The spread of large-scale mechanized production meant the availability of new... View Details
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like... View Details
Keywords: Martha Lagace
  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

Committee's preference is to (1) fund new graduates as they re-enter the workforce, and (2) renew fellowships for existing GO Africa recipients before funding alumni who have been working for 1-4 years post-MBA. You have accepted a... View Details
  • 01 Mar 2024
  • News

Vital Signs

Image by Edmon De Haro Illustration by Edmon De Haro The signs of strain were there long before the pandemic: Health care workers had been managing under tremendous pressures while working long hours in understaffed hospitals. Then COVID unleashed an unprecedented... View Details
Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance
  • October 2019
  • Supplement

Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Safety; Manufacturing Industry; Air Transportation Industry; United States; Europe
Related
  • 11 Apr 2023
  • Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their... View Details
  • April 2020 (Revised May 2020)
  • Case

NTT DOCOMO's Race to 5G

By: Juan Alcácer, Horst Melcher and Akiko Kanno
The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and... View Details
Keywords: 5G; Mobile and Wireless Technology; Product Launch; Strategic Planning; Decision Making; Strategy; Telecommunications Industry; Technology Industry
Related
  • 01 Jun 2024
  • News

Redefining How Businesses Operate

In her LinkedIn profile, Rebecca Hu (MBA 2023) describes herself as a “biologist-turned-technologist obsessed with building great software products.” A product manager at the language learning app Duolingo, Hu immersed herself in electives and activities centered... View Details
Keywords: Jennifer Gillespie
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

individuals. Deep support is not just an enhanced version of conventional customer service. Nor can it be reduced to a flow of goods. Instead, products and services merely punctuate the ongoing relationships between individual end... View Details
Keywords: by Martha Lagace
  • 19 Jul 2017
  • Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

suitcases at the airport. But now agencies are finding that subtle “nudges” can motivate behavior much better than ads, fines, or deadlines. Nudges, or small changes to the context in which decisions are made, are the subject of a new... View Details
Keywords: by Michael Blanding