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  • All HBS Web  (17,373)
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  • January 1996 (Revised February 1997)
  • Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Keywords: Consumer Behavior; Relationships; Brands and Branding
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
  • April 1992 (Revised April 1996)
  • Case

Harcourt Brace Jovanovich, Inc.

By: Hugo Uyterhoeven
The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:... View Details
Keywords: Competition; Boundaries; Supply and Industry; Segmentation; Publishing Industry
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Uyterhoeven, Hugo. "Harcourt Brace Jovanovich, Inc." Harvard Business School Case 392-045, April 1992. (Revised April 1996.)
  • 01 Apr 2009
  • News

New Book Looks at the Life of a CIO

  • 06 Apr 2022
  • News

The Failure of Covid.gov Is Worse Than Inexcusable

  • 30 Jun 2015
  • Video

Gender Differences in Health, Wellness, and Healthcare

  • 19 Apr 2017
  • HBS Seminar

Pablo Boczkowski

  • 2012
  • Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry
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Eccles, Robert G., Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Chap. 18 in Infrastructure Sustainability and Design, edited by Spiro Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247–265. New York: Routledge, 2012.
  • Web

Social Progress Index - Institute For Strategy And Competitiveness

providing those stakeholders with useful, timely information to help them make better choices. View All Related Resources View All Related News Read more at the Social Progress Imperative View Details
  • Web

Entrepreneurial Management - Faculty & Research

inequality among Wisconsin school teachers, and an information intervention during the 2023 Writers Guild of America strike. Across all studies, we find that inequality undermines union strength through multiple channels. First, workers... View Details
  • August 1995 (Revised August 1995)
  • Case

CIGNA Property and Casualty Reengineering (A)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin
Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details
Keywords: Transformation; Cost vs Benefits; Design; Growth and Development; Analytics and Data Science; Growth and Development Strategy; Balanced Scorecard; Financial Crisis; Crisis Management; Projects; Information Technology; Insurance Industry
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Nolan, Richard L., Donna B. Stoddard, Chiara Francalanci, and Elise C Martin. "CIGNA Property and Casualty Reengineering (A)." Harvard Business School Case 196-059, August 1995. (Revised August 1995.)
  • Research Summary

Marketing and Privacy Concerns

When finer consumer information becomes available, competing firms sometimes target consumers too finely, disrupting scale economies prematurely. This leads to excessive product variety or to the wasteful exclusion of certain consumer types. This paper suggests that... View Details
  • December 2018
  • Supplement

iyzico: Fundraising in Emerging Markets (B)

By: Marco Di Maggio and Gamze Yucaoglu
The case opens in July 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the pros and cons of the different term sheets the company has received for its Series C round. The case then informs the reader... View Details
Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Negotiation Offer; Decision Choices and Conditions
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Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (B)." Harvard Business School Supplement 219-065, December 2018.
  • June 2016 (Revised October 2016)
  • Technical Note

The Role of the Chief Financial Officer

By: C. Fritz Foley and Michael Lemm
This note profiles the role of the modern chief financial officer (CFO). It presents insights based on a variety of surveys and descriptions of HBS graduates who hold or have held the CFO role. Although the role varies significantly from one organization to another,... View Details
Keywords: CFO; Chief Financial Officer; Corporate Finance; Finance
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Foley, C. Fritz, and Michael Lemm. "The Role of the Chief Financial Officer." Harvard Business School Technical Note 216-079, June 2016. (Revised October 2016.)
  • August 2009 (Revised July 2010)
  • Case

Choosing a GAAP for Canada

By: Karthik Ramanna and Beiting Cheng
Explores Canadian regulators' decision to adopt International Financial Reporting Standards (IFRS). The Canadian decision in 2005 to adopt IFRS is particularly interesting because Canada had well-developed domestic accounting standards and because a significant... View Details
Keywords: Financial Reporting; International Accounting; Cost vs Benefits; Governing Rules, Regulations, and Reforms; Standards; Accounting Industry; Canada
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Ramanna, Karthik, and Beiting Cheng. "Choosing a GAAP for Canada." Harvard Business School Case 110-023, August 2009. (Revised July 2010.)
  • January 2009 (Revised June 2014)
  • Supplement

CityCenter (B): Economics and Delivery

By: A. Eugene Kohn, John D. Macomber and Ben Creo
Bill Smith is informed by his general contractor that a key component of the Aria Resort is going to be delayed. Aria is the centerpiece of CityCenter: a $9 billion complex and a bet-the-firm decision for MGM Mirage. Smith must make a decision as to whether to force... View Details
Keywords: Buildings and Facilities; Decision Choices and Conditions; Construction; Finance; Organizational Structure; Projects; Complexity
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Kohn, A. Eugene, John D. Macomber, and Ben Creo. "CityCenter (B): Economics and Delivery." Harvard Business School Supplement 209-094, January 2009. (Revised June 2014.)
  • January 2008 (Revised July 2010)
  • Case

Wal-Mart's Use of Interest Rate Swaps

"Wal-Mart's Use of Interest Rate Swaps" recounts Wal-Mart's use of interest rate swaps to hedge the fair value of its fixed-rate debt against changing interest rates. This case provides students with a foundation for understanding the use of and accounting for more... View Details
Keywords: Fair Value Accounting; Financial Statements; Credit Derivatives and Swaps; Financial Strategy; Interest Rates; Corporate Disclosure
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Kimbrough, Michael D., Michael Faulkender, Nicole Thorne Jenkins, and Rachel Gordon. "Wal-Mart's Use of Interest Rate Swaps." Harvard Business School Case 108-038, January 2008. (Revised July 2010.)
  • October 2000
  • Case

Tree Values

By: Richard S. Ruback and Kathleen Luchs
Describes two alternative tree cutting strategies. The first is to cut all trees that are at least 12 inches in diameter at breast height. The second is to thin the forest by cutting less desirable trees immediately and harvesting the crop trees later. The case... View Details
Keywords: Strategy; Decision Making; Cash Flow; Decision Choices and Conditions; Management Practices and Processes; Value Creation; Forestry Industry
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Ruback, Richard S., and Kathleen Luchs. "Tree Values." Harvard Business School Case 201-031, October 2000.
  • October 1992 (Revised October 1993)
  • Case

Lehigh Valley Industries (LVI)

By: Kim B. Clark
Describes a situation confronting a manufacturer of forged parts that has recently undergone a leveraged buyout. The company is under pressure to improve operating performance dramatically. Describes several options designed to improve performance, including adding... View Details
Keywords: Management Practices and Processes; Product; Production; Performance Improvement; Capital; Manufacturing Industry; Industrial Products Industry
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Clark, Kim B. "Lehigh Valley Industries (LVI)." Harvard Business School Case 693-040, October 1992. (Revised October 1993.)
  • January 1991
  • Case

Volkswagen of America: Audi 5000 (A)

By: Stephen A. Greyser
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
  • 06 May 2018
  • News

Why groupthink never went away

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