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Show Results For
- All HBS Web
(6,471)
- People (3)
- News (1,338)
- Research (4,146)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,908)
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- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
makers of things are enthusiastic about sharing them, and this is a way for them to interact with more people. There is a pride in transparency, and it also happens to work as a way to get loyal, adoring customers to spread the word.... View Details
- 16 Jul 2013
- First Look
First Look: July 16
author cites a number of companies that have moved toward or into what he calls "the efficiency frontier." These include Sarvajal, in India, which saves money and eliminates waste by selling direct to customers through its... View Details
Keywords: Anna Secino
- 08 Dec 2003
- Research & Ideas
Is That Really Your Best Offer?
In hardball bargaining, is the other side really making its "absolute final offer" or only bluffing? In a collaborative situation, do you understand everyone's true interests? Are valued customers and colleagues satisfied with... View Details
Keywords: by Michael Wheeler
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
bringing market forces to space is so important. It’s going to take decentralized creativity of people who know their businesses well and know what their customers need. I hope every business leader out there asks themselves and their... View Details
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while View Details
Keywords: by Sean Silverthorne
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
impossible competition from the eventual world of smartphones. Fortunately, the team decided to focus Project Beacon on driver security and safety. Unknowingly, they were employing Christensen's now-famous "jobs-to-be-done" theory, which posits that View Details
- 25 Mar 2013
- Research & Ideas
How Chapter 11 Saved the US Economy
is apt to scare off customers and suppliers, or for banks and other financial firms that have large liabilities under derivatives contracts, which, unlike most debts, are not frozen by a bankruptcy filing. Realogy Corp., featured in... View Details
- 31 Jul 2007
- First Look
First Look: July 31, 2007
customer orientation. The study also suggests that the relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker in technology turbulent ones. Finally, findings suggest... View Details
Keywords: Martha Lagace
- 15 Apr 2008
- First Look
First Look: April 15, 2008
serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarters' ability to control its local managers' behavior and satisfy the divergent needs of different types of customers. In this... View Details
Keywords: Martha Lagace
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
consider worthy of consideration. These might include such things as providing high-quality goods to customers at the lowest possible price, providing meaningful and well-compensated work for employees, providing a high return to... View Details
Keywords: by Carla Tishler
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
the economy is better for fundraising. In addition to the decision regarding the facility, Jackie must also answer strategic questions regarding the future. Her audience is loyal but aging. What can she do to maintain this customer base,... View Details
Keywords: Dina Gerdeman
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
included virtual onboarding, sales-pipeline restructuring, performance management, M&A acquisition, managing layoffs and furloughs, rethinking the customer experience, and creating financial projections with an unprecedented number of... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 20 Sep 2016
- First Look
September 20, 2016
https://cb.hbsp.harvard.edu/cbmp/product/916033-PDF-ENG Harvard Business School Case 517-017 Singapore Airlines: Premium Goes Multi-Brand Singapore Airlines had long been considered the gold standard for its innovative customer service.... View Details
Keywords: Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
Experimentation By: Thomke, Stefan, and Jim Manzi Abstract—The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product returns when customers' ability to... View Details
Keywords: Sean Silverthorne
- 13 Oct 2010
- First Look
First Look: October 13, 2010
fishing, paddling, rock climbing, surfing, kayaking, and mountain biking. There was a tradeoff between alienating its core customers and achieving growth via entry into new product markets. Purchase this... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
caused by information overload, and an increase in employees' ability to respond readily to customer needs. Inclusion: At its best, interpersonal conversation is an equal-opportunity proposition. It invites all participants to put their... View Details
Keywords: Re: Boris Groysberg
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
without an easily identifiable response. As Jim spotted an increasing number of red flags during his hectic summer in Tanzania, he had to consider not only his US employer and his HBS position, but also his local client, his client's employees and their families, View Details