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  • All HBS Web  (6,912)
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    • Events  (116)
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← Page 197 of 6,912 Results →
  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
  • 08 Apr 2025
  • HBS Seminar

Dan Bartels, University of Chicago

    Strict ID Laws Don't Stop Voters: Evidence form a U.S. Nationwide Panel, 2008-2018

    U.S. states increasingly require identification to vote—an ostensible attempt to deter fraud that prompts complaints of selective disenfranchisement. Using a difference-in-differences design on a panel data set with 1.6 billion observations, 2008–2018, we find that... View Details

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation.

      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers' decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details

        The Contract Year Phenomenon in the Corner Office: An Analysis of Firm Behavior During CEO Contract Renewals

        This paper investigates how executive employment contracts influence corporate financial policies during the final year of the contract term, using a new, hand-collected data set of CEO employment agreements. On the one hand, the impending... View Details
        • 27 Jun 2014
        • Working Paper Summaries

        Positive and Normative Judgments Implicit in US Tax Policy and the Costs of Unequal Growth and Recessions

        Keywords: by Benjamin Lockwood & Matthew Weinzierl
        • 23 Mar 2011
        • Working Paper Summaries

        Do US Market Interactions Affect CEO Pay? Evidence from UK Companies

        Keywords: by Joseph J. Gerakos, Joseph D. Piotroski & Suraj Srinivasan
        • 10 May 2011
        • Working Paper Summaries

        The Impact of Forward-Looking Metrics on Employee Decision Making

        Keywords: by Pablo Casas-Arce, F. Asís Martínez-Jerez & V.G. Narayanan; Banking
        • 12 Mar 2008
        • Working Paper Summaries

        Allocating Marketing Resources

        Keywords: by Sunil Gupta & Thomas J. Steenburgh
        • 09 Jan 2008
        • Working Paper Summaries

        A Resource Belief-Curse: Oil and Individualism

        Keywords: by Rafael M. Di Tella, Juan Dubra & Robert MacCulloch; Energy; Utilities
        • Research Summary

        Current Research

        Professor Chung models the effect of incentive compensation to study its impact on the sales force. Using data from a Fortune 500 company, he has developed a dynamic structural model of sales force response to a bonus-based compensation plan and examined how various... View Details

        • February 2025
        • Article

        Sale of Private Equity–Owned Physician Practices and Physician Turnover

        By: Victoria Berquist, Lev Klarnet and Leemore Dafny
        Private equity (PE) ownership of physician practices is increasing, with owners targeting sales, or exits, in 3 to 7 years. Little is known about the association of exit with physician retention and subsequent employment. Using panel data over the period 2014-2020, we... View Details
        Keywords: Private Equity; Retention; Health Industry
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        Berquist, Victoria, Lev Klarnet, and Leemore Dafny. "Sale of Private Equity–Owned Physician Practices and Physician Turnover." JAMA Health Forum 6, no. 2 (February 2025).
        • October 2022
        • Article

        A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

        By: Navid Mojir and K. Sudhir
        The paper develops the first structural model of organizational buying to study innovation diffusion in a B2B market. Our model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically evaluate and choose contracts,... View Details
        Keywords: Organizational Buying Behavior; Healthcare Marketing; B2B Markets; B2B Innovation; New Product Diffusion; New Product Adoption; Organizations; Acquisition; Behavior; Health Care and Treatment; Marketing; Innovation and Invention
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        Mojir, Navid, and K. Sudhir. "A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts." Journal of Marketing Research (JMR) 59, no. 5 (October 2022): 883–907.
        • 2020
        • Chapter

        Health Care Markets a Decade After the ACA: Bigger, but Probably Not Better

        By: Leemore S. Dafny
        Love it or hate it, the Affordable Care Act (ACA) embraced and extended the role of private markets in financing and delivering health care in the United States. Ten years after the ACA’s passage, it is unclear whether health care markets are better (along a range of... View Details
        Keywords: Health Care and Treatment; Markets; Laws and Statutes; Outcome or Result; Health Industry; United States
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        Dafny, Leemore S. "Health Care Markets a Decade After the ACA: Bigger, but Probably Not Better." Chap. 15 in The Trillion Dollar Revolution: How the Affordable Care Act Transformed Politics, Law, and Health Care in America, edited by Ezekiel J. Emanuel and Abbe R. Gluck. New York: PublicAffairs, 2020.
        • January 2020
        • Article

        Using Time-Driven Activity-Based Costing to Demonstrate Value in Perioperative Care: Recommendations and Review from the Society for Perioperative Assessment and Quality Improvement

        By: O. Allin, R. D. Urman, A. F. Edwards, J. D. Blitz, K. J. Pfeifer, T. W. Feeley and A. M. Bader
        A shift in health care payment models from volume toward value-based incentives will require deliberate input into systems development from both perioperative clinicians and administrators to ensure appropriate recognition of the value of all services... View Details
        Keywords: Value-based Health Care; Outcomes; Time-Driven Activity-Based Costing; Health Care and Treatment; Cost Management; Value; Activity Based Costing and Management
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        Allin, O., R. D. Urman, A. F. Edwards, J. D. Blitz, K. J. Pfeifer, T. W. Feeley, and A. M. Bader. "Using Time-Driven Activity-Based Costing to Demonstrate Value in Perioperative Care: Recommendations and Review from the Society for Perioperative Assessment and Quality Improvement." Journal of Medical Systems 44, no. 1 (January 2020).
        • November 2012
        • Article

        Does Management Really Work?

        By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
        HBR's 90th anniversary is a sensible time to revisit a basic question: Are organizations more likely to succeed if they adopt good management practices? The answer may seem obvious to most HBR readers, but these three economists cast their net much wider than that. In... View Details
        Keywords: Best Practices; Consulting Firms; Corporations; Cost Control; Employee Training; Executive Ability (Management); Executives—training Of; Hospitals—administration; Industrial Management—research; Productivity Incentives; School Management Teams; Work Environment; Management; Research
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        Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Management Really Work?" Harvard Business Review 90, no. 11 (November 2012).
        • August 2013
        • Article

        Corporate Ownership Structure and the Choice Between Bank Debt and Public Debt

        By: Chen Lin, Yue Ma, Paul Malatesta and Yuhai Xuan
        This paper examines the relation between a borrowing firm's ownership structure and its choice of debt source using a novel, hand-collected data set on corporate ownership, control, and debt structures for 9,831 firms in 20 countries from 2001 to 2010. We find that the... View Details
        Keywords: Governance; Ownership; Borrowing and Debt; Corporate Finance
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        Lin, Chen, Yue Ma, Paul Malatesta, and Yuhai Xuan. "Corporate Ownership Structure and the Choice Between Bank Debt and Public Debt." Journal of Financial Economics 109, no. 2 (August 2013): 517–534.
        • Summer 2014
        • Article

        Delegation in Multi‐Establishment Firms: Adaptation vs. Coordination in I.T. Purchasing Authority

        By: Kristina Steffenson McElheran
        This paper conducts one of the first large-scale, establishment-level empirical studies of delegation within firms. Recent contributions to a rapidly growing theory literature have focused on the tradeoff between adaptation and coordination in determining... View Details
        Keywords: Integration; Leadership; Management Practices and Processes; Information Technology; Organizational Structure; Adaptation
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        McElheran, Kristina Steffenson. "Delegation in Multi‐Establishment Firms: Adaptation vs. Coordination in I.T. Purchasing Authority." Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 225–258.
        • March–April 2012
        • Article

        The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure

        By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz
        This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details
        Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry
        Citation
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        Gulati, Ranjay, Maxim Sytch, and Adam Tatarynowicz. "The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure." Organization Science 23, no. 2 (March–April 2012): 449–471.
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