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Healthy Outcomes - Managing the Future of Work

Bundle Podcast Why Companies and Skilled Workers Are Turning to On-Demand Work Joseph Fuller and Allison Bailey 24 Nov 2020 | HBR IdeaCast Why a Blended Workforce May Be Key to Lasting Competitive Advantage Joseph B. Fuller 17 Nov 2020 | View Details

Blog

Reinventing the GMP Experience

Attending a program at Harvard Business School Executive Education requires stepping away from responsibilities—both in the office and at home—to fully immerse yourself in the... View Details

01 Jun 2017
News

A Finger on the Pulse of the Financial System

scholars from HBS, Harvard Kennedy School, Harvard Law School, and the Department of Economics, the BFFS Project is led by Robin Greenwood, View Details

28 Aug 2012
News

Video: Why an engaged work force drives the bottom line

29 Oct 2014
News

Pool of grey talent could transform the world

28 Jun 2018
News

Independent Movie Theaters Can Survive The Rise Of Streaming

June 2014
Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery

Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details

Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry

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16 Nov 2021
News

Thought Passing the Infrastructure Bill Was Hard? Try Implementing It

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

He wrote: “For Sale: Baby shoes, never worn.” In this vein, we were given a generous 20 words to introduce an essential part of our identity to our classmates. I wrote: 1919 the 19th amendment 1972 Title IX 1973 Roe v. Wade 2019 Here I... View Details

06 Mar 2019
Blog Post

A Conversation on the FIELD Method at HBS - Facebook Live

In this Facebook Live session, Carrie Elkins, professor of business administration at Harvard Business School, and three current MBA EC students (in their second year at HBS) have a conversation on the HBS... View Details

01 Dec 1999
News

From the Editors

Fenn, Jr., Edward L. Anthony (MBA '52), and Jeffrey L. Cruikshank (51st PMD). Volume I, number 1 of the Harvard Business School Alumni Bulletin appeared on January 3, 1925, after a three-year trial as a... View Details

Keywords: Deborah Blagg

Video

Commencement 2013: How will you make a difference in the world?

13 Jan 2013
News

On the Job: Don't let uncertainty cloud your thinking

01 Nov 2017
News

Should Pharmaceutical Companies Face Legal Action For The Opioid Epidemic?

04 May 2020
News

How businesses can make positive change during the pandemic

2008
Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy